MSc Marketing

Marketing is a fast-growing and dynamic career sector, and skills in this area are in high demand. Marketing jobs are expected to grow by 8% from 2023 to 2033 (source: Prospects 2023). As business and technology are always evolving, so marketers must find new ways to increase sales and tell stories. Our MSc Marketing course will help you stand out as a highly qualified job candidate. A marketing Masters degree can qualify you for a broad range of career opportunities. This includes senior management positions where the earning potential is often higher (source: Indeed 2025). We’ll make sure you’ll have the skills needed by employers in marketing. You’ll gain fundamental knowledge about the practice and theory of marketing. We’ll teach you current business trends in multi-channel marketing and digital marketing. You’ll investigate responsible marketing, consumer behaviour and brand creation. We make sure your newfound expertise is transferable across different business landscapes. Students can join the Stirling Marketing Society. Build your skills with a consultancy project You will undertake consultancy-style projects, which will include real-life case studies and opportunities to work with a business. Students have recently worked on projects with: National Wallace Monument Waterski Scotland Strathearn Strategic Consulting Stirling Albion Football Club Scottish Biomedical Snowsports Scotland EASA Training Ltd Stirling Art Industry connections You’ll benefit from our excellent industry connections. Our guest speakers deliver lectures and workshops on contemporary marketing topics. Chartered Institute of Marketing accreditation Our MSc Marketing is accredited by the Chartered Institute of Marketing (CIM). CIM is the world’s leading professional marketing body. The accreditation counts towards the CIM Professional Diploma in Marketing. Our graduates gain exemption from half of the CIM Professional Diploma modules. Find out more the benefits of CIM accreditation for you. We are AACSB accredited The University of Stirling is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB International is the world's largest global standard-setting body for business education. Only 6% of the world’s leading business schools (source: AACSB International) achieve this accreditation. This recognises our excellence in business education and societal impact. There are three core 20-credit modules in Semester 1 these will provide you with the basic frameworks of modern marketing thought and show you how they apply in practice through a wide range of relevant and up-to-date examples. You'll also start to practice the skills required of a marketing professional. In your three core Semester 2 modules, you’ll practice the key quantitative and qualitative data analysis techniques required of a new marketer. Being able to apply these skills will be very important for the work on your consultancy project. You can also gain an appreciation of contemporary issues in marketing as you study strategic marketing practice and omnichannel marketing. Over the summer, you’ll then complete the Masters course by showcasing your learning through a group-based business consultancy project in the area of marketing. Develop your careers skills with our Flying Start Leadership Programme module We go beyond textbooks and lecture rooms to focus on your personal and professional development. Our Flying Start module will help you develop practical career skills such as effective public or conflict management.

A minimum of a second class honours degree, or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work experience are encouraged to apply.