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Masters
University of Strathclyde
MSc Digital Marketing Management
University of Strathclyde

MSc Digital Marketing Management

UNIVERSITY OF STRATHCLYDE

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Different course options

Full time | John Anderson Campus | 1 year | SEP

Study mode

Full time

Duration

1 year

Start date

SEP

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Digital Marketing

Course Summary

Study with us developed in collaboration with industry in response to a growing need for graduates with digital marketing skillsspecialised digital classes develop a theoretical understanding and practical skills required to thrive in the continuously changing digital marketing workplacecurriculum reflects the growing demands of the emerging digital economy for a distinct learning experience Why this course? Our MSc Digital Marketing Management Masters is delivered by Strathclyde Business School’s Department of Marketing. One of the first Marketing Departments established in the UK, with more than fifty years of internationally leading research, innovation and impact and global impact. Core to the programme is its industry relevance and responsiveness, as well as academic thinking, theories and cutting-edge marketing and management practice. Key features of the course include: a teaching team with extensive research and knowledge in digital marketing and fast-growing capability and engagement in digital transformation high industry engagement, including hands-on experiences with digital and emerging media a capstone Digital Transformative Project, working with local businesses through our Digital Marketing Clinic to plan and develop solutions for a digital marketing challenge Our MSc Digital Marketing Management students come from a diverse range of backgrounds, which enhances the learning experience. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a spectrum of perspectives into the classroom.

Modules

Business Information Systems - Core
The class adopts a process-based approach, ie all discussion follows the logic of the business processes. You'll be introduced to Business and Information Systems (BIS) as well as the various types of IS, including the databases, Enterprise Resource Planning (ERP) systems, knowledge-based systems, corporate portals and collaboration support systems. This is semester 2 module.
Contemporary Consumers - Core
Cross-Cultural Buyer Behaviour - Core
Integrated Marketing Communications - Core
Leadership for Change & Innovation - Core
Marketing Research in a Digital Age - Core
Strategic Digital Marketing - Core
Supply Chain Digitalisation - Core
eMarketing in Practice - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£16,800

International fees
Course fees for EU and international students

For this course (per year)

£31,100

Entry requirements

Minimum second-class honours degree or overseas equivalent (view the entry requirements for your country) in marketing or business. Business-related degrees should include a significant marketing component.

University information

University of Strathclyde-Overview
Uni profile Get prospectus

The University of Strathclyde is a leading international technological university that offers a diverse portfolio of taught and research postgraduate courses. With more than 30,000 students from over 140 countries studying at the university, Strathclyde is home to a vibrant and diverse learning community. Innovative research is at the heart of everything Strathclyde do, and almost 90% of the university’s research was rated ‘world leading’...more

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