Full time
12 months
23-SEP-24
MSc - Master of Science
Digital Marketing Marketing
Taught
Why this course?
Based in Strathclyde Business School’s highly-acclaimed
The eMarketing in Practice class is developed and delivered in collaboration with digital marketing professionals from a leading digital media agency. Experts will share their knowledge of digital marketing in practice, offering you an understanding and hands-on experience of established digital media, as well as emerging media.
The extent of industry collaboration and involvement in our Digital Marketing Management programme makes it an exceptional choice for your career progression.
In the Digital Transformative Project, you'll take part in a Digital Marketing Clinic where local businesses will present their digital marketing challenges and operational issues. You'll assist a business to develop a formal solution via a digital transformation plan.
Careers
The involvement of industry partners in the programme’s development and delivery aims to ensure that the curriculum is relevant to the continuously changing needs of the digital workplace. As a result of this uniquely dynamic university-industry collaboration, you'll have the opportunity to acquire an up-to-date knowledge and the specialist skills with industry best practice.
Successful completion of this Masters programme will significantly enhance your employment prospects in the digitalised marketplace. You will be qualified to apply for a wide range of positions (e.g. Marketer, Manager, Strategist, Consultant, Data Analyst etc.) in industry sectors such as finance, the health sector and the public sector, where employers are willing to pay a high premium for employees who are able to fill the digital skills gap in the workplace.
For this course (per year)
£16,650
For this course (per year)
£28,250
Students need minimum second-class honours degree or overseas equivalent (view the entry requirements for your country) in marketing or business. Business-related degrees should include a significant marketing component. Work experience in digital marketing and/or management is advantageous, but not compulsory.
The University of Strathclyde is an international leading technological university, offering a diverse variety of postgraduate course options. With over 30,000 students from over 140 countries, it has a vibrant, international community and welcomes students from around the globe. Research is at the heart of everything that the University of Strathclyde does, and almost 90% of Strathclyde’s research is rated ‘world leading’ or ‘internationally...more
Full time | 12 months | JAN-25