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Digital Marketing Management MSc

Different course options

Study mode

Full time

Duration

12 months

Start date

23-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Digital Marketing Marketing

Course type

Taught

Course Summary

Why this course?

Based in Strathclyde Business School’s highly-acclaimed

  • Department of Marketing
  • , the course curriculum draws on leading academic experts from across the Business School. The course also benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the programme. This approach ensures that Digital Marketing Management meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practice and the specialist skills to develop your career in digital marketing.

    The eMarketing in Practice class is developed and delivered in collaboration with digital marketing professionals from a leading digital media agency. Experts will share their knowledge of digital marketing in practice, offering you an understanding and hands-on experience of established digital media, as well as emerging media.

    The extent of industry collaboration and involvement in our Digital Marketing Management programme makes it an exceptional choice for your career progression.

    In the Digital Transformative Project, you'll take part in a Digital Marketing Clinic where local businesses will present their digital marketing challenges and operational issues. You'll assist a business to develop a formal solution via a digital transformation plan.

    Careers

    The involvement of industry partners in the programme’s development and delivery aims to ensure that the curriculum is relevant to the continuously changing needs of the digital workplace. As a result of this uniquely dynamic university-industry collaboration, you'll have the opportunity to acquire an up-to-date knowledge and the specialist skills with industry best practice.

    Successful completion of this Masters programme will significantly enhance your employment prospects in the digitalised marketplace. You will be qualified to apply for a wide range of positions (e.g. Marketer, Manager, Strategist, Consultant, Data Analyst etc.) in industry sectors such as finance, the health sector and the public sector, where employers are willing to pay a high premium for employees who are able to fill the digital skills gap in the workplace.

    Modules

    During this class you'll develop practical and creative skills concerning interface design, managing user experience, e-commerce, social media, pay-per-click, SEO, affiliate marketing, email marketing, display advertising, mobile marketing, emerging media, online PR, online data analytics and insights. The aim of the class is to provide you with a detailed understanding of academic thinking and hands-on industrially-relevant skills in eMarketing practice. The class is delivered in part by digital marketing professionals from a leading independent agency in the UK. This module comes under semester 2.

    Tuition fees

    UK fees
    Course fees for UK students

    For this course (per year)

    £16,650

    International fees
    Course fees for EU and international students

    For this course (per year)

    £28,250

    Entry requirements

    Students need minimum second-class honours degree or overseas equivalent (view the entry requirements for your country) in marketing or business. Business-related degrees should include a significant marketing component. Work experience in digital marketing and/or management is advantageous, but not compulsory.

    University information

    The University of Strathclyde is an international leading technological university, offering a diverse variety of postgraduate course options. With over 30,000 students from over 140 countries, it has a vibrant, international community and welcomes students from around the globe. Research is at the heart of everything that the University of Strathclyde does, and almost 90% of Strathclyde’s research is rated ‘world leading’ or ‘internationally...more

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