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Innovation & Marketing Management

Different course options

Study mode

Full time

Duration

12 months

Start date

SEP

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing Management Of Change & Innovation

Course type

Taught

Course Summary

Why this course?

The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors. This Masters degree, unique in Europe, brings together the fields of marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success.

Today’s business professionals are required to have a strong understanding of how technology and innovation must meet with the demand for technology driven products and/or services. However, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and/or services.

Learning & teaching

Teaching will involve lectures, case study discussion and analysis, in-class learning exercises and group tasks. All classes will involve at least one guest lecture from practitioners to allow students to benefit from a real business world perspective.

Where appropriate (eg Marketing Research class) you'll also attend workshops to develop the required practical skills.

Modules

This class provides the participant with insights into Strategic Purchasing Management, specifically the EXP (Excellent Purchasing Model), which summarizes the purchasing functions and processes at strategic, tactical and operational levels. This interactive class provide participants with a critical understanding of why procurement is a strategic influence of an organisation, and determining the building blocks that are essential to this, and the skills and attitudes necessary to build a strategic procurement structure, and the functions that make it imperative to the organisation.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

14,500

International fees
Course fees for EU and international students

For this course (per year)

23,650

Entry requirements

Students should have minimum second-class Honours degree, or overseas equivalent in business, economics, engineering or science.

University information

The University of Strathclyde is a first-rate institution, offering a diverse variety of postgraduate course options and fostering an inclusive university community, welcoming students from around the globe and from all types of backgrounds. Strathclyde is a research-oriented university, delivering a transformative learning experience. It invests intelligently in campus facilities to provide a superb environment in which to study and...more

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