MSc Sales & Marketing (Greece)

Why this course

Graduates from many disciplines often start their career in a sales path, which many continue to pursue. The majority of these sales roles lack any formal education in the management of the sales effort and the necessary set of values that a formal educational background establishes.

These sales representatives are more prone to adopt the aggressive selling style many companies adopt to meet their sales objectives, usually at the expense of building good relations with the customer base and generating mutual value and benefits. This lack of a strong customer orientation within the sales team often has an adverse impact on the company’s long-term performance.

Simultaneously, the sales profession is being impacted by the rise of digitisation – e-commerce and data analysis is increasingly demanded of the sales workforce. The volume of data now available can give insights into markets that only 10 years ago would have seemed impossible. However, the amount of data available can prove overwhelming so an understanding of the difference between useful and superfluous data and the tools to apply it are now a necessity for sales professionals.

Today’s sales professional increasingly needs to be a hybrid of a customer-oriented executive, big data expert and digital channel guru. To future proof the sales function – and by extension the ability to get goods and services to market – requires the development of a new set of knowledge skills and behaviours.

In response, Strathclyde Business School, in partnership with the Hellenic Institute of Sales in Greece, has designed a specialised masters degree with a digital focus and a stakeholder-centric nature to enhance management knowledge and leadership capabilities of sales professional roles.

Study with us

A unique partnership between the Hellenic Sales Institute and Strathclyde Business School future-proofs the management development needs of sales professionals in Greece and offers you the opportunity to gain an internationally recognised qualification

Offers both early-stage and more established sales professionals a new set of knowledge skills and behaviours to take on the challenges they face in rapidly changing, post-Covid economies and markets

Designed to study while you work, the MSc is delivered over a two-year period, by a hybrid combination of face-to-face intensive seminars with Strathclyde academics in Greece, locally run tutorials and online delivery via Strathclyde’s own virtual learning environment

Allows you to improve your sales leader career prospects within your current organisation or allow you the ability to change career direction

hold a degree from a UK university, or equivalent academic qualification from a comparable non-UK institution. If you studied for your undergraduate degree at a non-UK institution we'll need a copy of your degree transcript. Professional qualifications will also be considered two year’s full-time postgraduate experience in a sales or sales support role within an organisation is desirable, however those without relevant work experience will also be considered.