MSc Tourism Marketing Management

University of Strathclyde

Study with us suitable for graduates who want to pursue a managerial career in tourism marketingundergraduate studies in tourism or hospitality are not a prerequisite of this programmedevelop an understanding of core marketing theory and apply this to the dynamic and international tourism sector through industry-specific insights and engagementskills-based and experiential teaching supports technological, leadership, teamwork and cross-cultural upskilling to fast-track your career Why this course? Our Tourism Marketing Masters covers core marketing theory and concepts relating to strategy, consumers, branding, research and sustainability, alongside more focused study relating to destinations, services and tourism resources. Key features of the course include: a teaching team with extensive research and knowledge exchange experience in tourism, as well as wider marketing disciplines experiential learning via case studies and high-calibre industry collaborations and speakers capstone projects with the opportunity to lead a theory-based or practice-based research project teaching focused on transferable skills and employability prospects informed by leading tourism organisations worldwide Our MSc Tourism Marketing Management students come from all parts of the world, which lends itself well to the international field of tourism. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a diverse spectrum of perspectives in the classroom.