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Digital Marketing and Analytics PgDip

Digital Marketing and Analytics PgDip

Different course options

Full time | Sir Tom Cowie Campus | 7 months | 25-SEP-23

Study mode

Full time


7 months

Start date


Key information

Qualification type

Postgraduate Diploma

Subject areas

Data Analysis Digital Marketing Marketing

Course type


Course Summary


The course aims to introduce you to contemporary marketing theory and practice, emphasising business-based data analysis as central to marketing practice today to provide a credible technical background in Digital Marketing.

Why us?

  • The course is accredited by The Chartered Institute of Marketing (CIM) and has close links with professionals working in industry
  • Engage with real-world practice including company visits and the guest speakers programme

Career ready

As the course links directly to changing skills requirements of employers, you’ll be ready to step into senior roles in the Marketing or Computing sectors such as Digital Marketing Manager, Marketing Analytics Manager or Head of Data Analysis when you graduate.


Consider the origins of digital analytics and look at the sources of data to its analysis and application. Examine how marketers utilise and interpret analytics data, and how they go on to apply this data in their decision-making. Review and critically analyse the key concepts, models and theories of web metrics and analytics.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

We usually expect applicants to hold a 2:2 degree in a mathematical, computing or business subject. Some knowledge/experience of computer programming is also required. Those with extensive business experience may also be considered.