Digital Marketing MSc

University of Surrey

Master the art and science of digital marketing on this masters programme. The course blends analytical customer-centric insights with practical expertise to prepare and empower you for success in the evolving digital landscape as a marketer. As a digital marketing masters student, you’ll be based in Surrey Business School and be part of a vibrant community, focused on improving business practice and creating a sustainable and positive change. Digital marketing is at the forefront of modern business problem-solving – allowing organisations to connect, engage and understand their customers’ needs like never before. In the era of ‘big data’, where marketers are increasingly expected to make data-led decisions, the growing variety of digital channels offers countless exciting and creative opportunities to engage and interact with audiences in diverse ways. This masters in Digital Marketing equips you with the skills and practical applications of digital marketing concepts in an AI-driven environment. By the end of this course, you’ll be able to use your digital marketing knowledge to create engaging communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of various digital marketing skills applicable to current and future trends, from web analytics to social media insights, so you can make well-informed business decisions in a digital customer-centric economy. Prepare for leadership roles such as content marketing director, SEO manager, digital marketing manager or chief marketing officer, where success depends on aligning digital marketing metrics with corporate objectives and delivering measurable business value.