Digital Marketing MSc

This digital marketing masters course blends theoretical knowledge with the hands-on skills employers are looking for, to prepare and empower you with the skills required for the next generation of digital marketers.

WHY CHOOSE THIS COURSE?

As a digital marketing student, you’ll be based in the Surrey Business School and be part of a vibrant community, focused on improving business practice and creating a sustainable and positive change.
Digital marketing is at the forefront of modern business problem-solving – allowing organisations to connect, engage and understand their customers’ needs like never before.
In the era of ‘big data’, with an increasing focus on the need for marketers to make data-led decisions, combining this with a growing variety of digital channels provides countless exciting and creative opportunities, to communicate and interact with your audience in various ways.
By the end of this course, you’ll be able to use your digital marketing knowledge to create engaging communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of various digital marketing skills applicable to current and future trends, from marketing analytics to consumer behaviour perspectives, so you can make well-informed business decisions in real-world situations.

Career opportunities
We offer careers information, advice and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University.

94 per cent of our Surrey Business School postgraduate students go on to employment or further study (Graduate Outcomes 2024, HESA).

Your career prospects include:

Ad manager
Content marketing manager
Content strategist
Data analyst
Digital marketing manager
Digital marketing strategist
E-commerce channel manager
SEO manager
Social media manager.

A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification. We may be able to take relevant work experience into consideration if you don't meet these requirements. If you have at least one year of relevant experience in a full-time graduate-level role (or a minimum of two years’ experience in a relevant graduate-level part-time role) please provide full details of your role and responsibilities in your personal statement and CV when you submit your application.