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Masters
University of Surrey
Intercultural Business Communication and Marketing MA
University of Surrey

Intercultural Business Communication and Marketing MA

UNIVERSITY OF SURREY

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Study mode

Full time

Duration

1 year

Start date

SEP-26

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Marketing Business Communication Skills International Business Studies

Course Summary

Our course will enable you to develop international and intercultural points of view and prepare you for a thriving career in linguistically and culturally diverse marketing and business environments.To work in an international marketing context you need to understand your audience and how to engage it. Our course combines the research and teaching strengths of Literature and Languages with the expertise of the Surrey Business School, offering an exciting fusion of skills and experience that will accelerate your career.Over the years, our intercultural and professional communication courses have led graduates to develop careers in a variety of international organisations, across advertising, international management, human resources, corporate communication and media and public relations.During your studies you’ll examine how the written word can influence how consumers make decisions and how to develop best practice for spoken communication in globalised business settings.This course allows students with backgrounds in language, communication and translation to transfer into the business and marketing world. If you have a business and marketing background, the course will enhance your skills with a unique language-informed perspective.

Modules

BUSINESS COMMUNICATION I: WORKING IN AN INTERNATIONAL ENVIRONMENT (15 Credits) - Core
Working in an international business and marketing environment entails working effectively with others, often across linguistic and cultural boundaries. This entails, for example, building effective working relationships and showing leadership.
BUSINESS COMMUNICATION II: COMMUNICATING WITH CUSTOMERS (15 Credits) - Core
BUSINESS REPORTING TECHNIQUES (15 Credits) - Core
CONSUMER BEHAVIOUR (15 Credits) - Core
E-BUSINESS STRATEGY (15 Credits) - Core
GLOBALISATION: THEORIES, DISCOURSES AND PRACTICES (15 Credits) - Core
INTERCULTURAL COMMUNICATION FOR BUSINESS AND MARKETING PURPOSES (15 Credits) - Core
INTERNATIONAL BUSINESS PROJECT (30 Credits) - Core
INTERNATIONAL MARKETING MANAGEMENT (15 Credits) - Core
MARKETING (15 Credits) - Core
RESEARCH SKILLS FOR BUSINESS AND MARKETING PROFESSIONALS (15 Credits) - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£10,900

International fees
Course fees for EU and international students

For this course (per year)

£22,700

Entry requirements

A minimum of a 2:2 UK honours degree in any subject, or a recognised equivalent international qualification.

University information

University of Surrey-Overview
Uni profile Get prospectus

Welcome to the University of Surrey, a global community of more than 16,000 students from 140 countries.   Surrey is a research-driven university which is at the forefront of tackling some of the most significant challenges facing society today. The university’s taught and research courses are organised across three academic faculties: the Faculty of Arts, Business and Social Sciences, the Faculty of Engineering and Physical Sciences, and the...more

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