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Intercultural Business Communication and Marketing MA

Intercultural Business Communication and Marketing MA

Different course options

Full time | Stag Hill | 1 year | 23-SEP-24

Study mode

Full time

Duration

1 year

Start date

23-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Business Communication Skills Communication Studies Marketing

Course type

Taught

Course Summary

Why choose this course

To work in an international marketing context you need to understand your audience and how to engage it. Our course combines the research and teaching strengths of the School of Literature and Languages with the expertise of Surrey Business?School, offering an exciting fusion of skills and experience that will accelerate your career.

Our course will enable you to develop an international and intercultural point of view and prepare you for a thriving career in linguistically and culturally diverse marketing and business environments.

Over the years, our intercultural and professional communication courses have successfully trained graduates who have gone on to fruitful careers in a variety of international organisations, particularly in areas such as:

Advertising
International management
Human resources
Corporate communication
Media and public relations.

What you will study

On this course you’ll develop an understanding of effective marketing processes and how language can be used for effective business and marketing communication in an international context.

As part of your studies, you’ll complete a project evaluating the business, communication or marketing aspects of an organisation of your choice, which will enable you to apply your knowledge and skills in a practical context.

As an alternative, you can choose to write a practice-based dissertation based on a four-week internship. You’ll be responsible for securing your own internship, but you will be supported in your search by our Careers and Employability team.

You’ll learn how to apply cutting-edge research findings, practices and methods from the study of language to marketing practice, enhancing your career prospects, employability and essential skills for the workplace.

Careers and graduate prospects

We offer careers information, advice and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University.

94 per cent of our Surrey Business School postgraduate students and 91 per cent of our School of Literature and Languages postgraduate students go on to employment or further study (Graduate Outcomes 2023, HESA).

Our graduates have gone on to successful careers in a variety of international organisations, particularly in business functions such as advertising, international management, human resources, corporate communication and media and public relations.

Modules

Working in an international business and marketing environment entails working effectively with others, often across linguistic and cultural boundaries. This entails, for example, building effective working relationships and showing leadership.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£10,800

International fees
Course fees for EU and international students

For this course (per year)

£21,500

Entry requirements

A minimum of a 2:2 UK honours degree in any subject, or a recognised equivalent international qualification.

University information

The University of Surrey was established in 1891, and has a rich history of education and innovation. Surrey welcomes more than 3,500 postgraduate students to its campus annually, and the university is home to an academic community which is represented by over 120 countries from around the world. Surrey is renowned for celebrating diversity, with cultural inclusivity is at the centre of all its activities. Surrey is a research-driven...more

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