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Intercultural Business Communication and Marketing MA

Intercultural Business Communication and Marketing MA

Different course options

Full time | Stag Hill | 1 year | OCT-23

Study mode

Full time

Duration

1 year

Start date

OCT-23

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Business Communication Skills Communication Studies Marketing

Course type

Taught

Course Summary

Why choose this course

To work in an international marketing context you need to understand your audience and how to reach it. Our course combines the research and teaching strengths of our School of Literature and Languages with the expertise of Surrey Business School, offering an exciting fusion of skills and experience that will accelerate your career.

Over the years, our intercultural and professional communication courses have successfully trained graduates who have gone on to fruitful careers in a variety of international organisations, particularly in areas such as:

  • Advertising
  • International management
  • Human resources
  • Corporate communication
  • Media and public relations.

Other possible career paths include intercultural coaching and consultancy, and market analysis and strategy development.

What you will study

On this course you’ll develop an understanding of effective marketing processes and how language can be used for effective business communication in an international context.

Our course will enable you to develop an international and intercultural point of view and prepare you for a thriving career in linguistically and culturally diverse marketing and business environments.

As part of your studies, you’ll complete a project evaluating the business, communication or marketing aspects of a company of your choice, which will enable you to apply your knowledge and skills in a new context.

Careers and graduate prospects

We offer careers information, advice and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University. Our graduates have lifetime access to Surrey Pathfinder, our online portal for appointment and events bookings, jobs, placements and interactive development tools.

Modules

Businesses communicate with customers in a variety of ways (e.g traditional advertising, social media and other forms of technology-mediated communication) and for a variety of purposes. This includes advertising, but also customer relations.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

8,200

International fees
Course fees for EU and international students

For this course (per year)

19,200

Entry requirements

A minimum of a 2:2 UK honours degree in any subject, or a recognised equivalent international qualification.

University information

The University of Surrey was established in 1891, and has a long and rich history of education and innovation. It welcomes more than 4,000 postgraduate students annually, forming an international research and learning community representing over 120 countries from around the world. The university is known for celebrating cultural diversity and fosters an inclusive student body. The University of Surrey is a research-driven institution, and...more

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