Marketing Analysis and Consultancy PG Cert (online)

Taught 100% online, the Marketing Analysis and Consultancy PG Cert (online) offers you the flexibility to study with us from wherever you are in the world. The course gives you the research, analytical and consultancy skill set required to make an immediate impact in your organisation and rapidly advance your marketing career.

You will also have the opportunity to transition onto the full online Master’s degree, the International Marketing MSc (online), after successfully completing the first three modules of the PG Cert.

Course overview

Delivered by Sussex’s double accredited (EQUIS and AMBA) Business School, the Marketing Analysis and Consultancy PG Cert (online) gives you the research, analytical and consultancy skills set required to make an immediate impact in your organisation and advance your marketing career.

The course has been designed to give you the practical marketing and consultancy skills to add value to your organisation, as well as match and exceed the knowledge and skills employers require. You will be able to progress your career by learning the following:

• The importance of market research to inform marketing decisions, the stages of the marketing research process, and techniques used to commission, perform, and execute research.
• Advanced data analytics skills by investigating and interpreting data within the context of marketing-related questions.
• How to use market and customer research and insights to better inform current and future marketing activity.
• How to apply the skills and knowledge acquired in the previous modules for a realistic case study to improve strategies and campaigns.

You need a lower second-class (2.2) undergraduate honours degree or above from any UK university or international equivalent. Students with three or more years relevant professional experience will also be considered for entry to this course.