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Marketing and Consumer Psychology MSc

Marketing and Consumer Psychology MSc

Different course options

Study mode

Full time


1 year

Start date


Key information

Qualification type

MSc - Master of Science

Subject areas

Consumer Studies Marketing Psychology Specialisations

Course type


Course Summary

Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communication messages.

On this MSc, you will learn to:

  • evaluate the theories, concepts, tools, and models used in marketing practice and understanding consumer decision making
  • apply consumer psychology theories to interpret consumer behaviour
  • use analytical skills to assess the choices consumers make
  • make informed judgements on the use of key analytical and decision-making techniques in developing and appraising marketing strategies.

You will benefit from the academic expertise and industry experience in the School of Psychology and the University of Sussex Business School.

Your studies culminate in a research project that bridges marketing and psychology. On graduation, you will be prepared for a range of careers - whether you want to work in marketing or apply psychological theories to the business world.


Our Marketing and Consumer Psychology MSc prepares you for a range of careers – from marketing to applying psychological theories to the business world. This may include:

  • marketing research and customer/client insights
  • marketing, media, and advertising
  • branding, products, and merchandising
  • management, HR, client/account management
  • entrepreneurship


This module aims to showcase psychological research methods that can be employed to address questions about consumers' interactions with advertising, products and companies. On this module, students will experience some traditional data collection techniques in psychology, such as online questionnaires, focus groups and interviews, and develop their knowledge of modern techniques and their applications (e.g. eyetracking). In each case, students will question how these techniques can be used to expose the cognitive or social processes that individuals are engaging in, culminating in the desing of their own potential research study.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

Degree requirements: You should normally have an upper second-class (2.1) undergraduate honours degree or above. Subject-specific requirements: Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.