Marketing and Consumer Psychology MSc

University of Sussex

Consumer psychology helps us to understand how consumers make choices, and why. As a vital part of marketing, it enables organisations to design innovative, value-driven products and create effective marketing campaigns. By studying at Sussex, you will:
• study the theories, concepts, tools and models behind marketing practice and consumer decision-making
• interpret consumer behaviour through consumer psychology theories
• apply analytical skills to assess the choices consumers make
• learn to utilise key analytical and decision-making techniques when developing and appraising marketing strategies. You’ll also gain from the combined academic expertise and industry experience of our School of Psychology and the University of Sussex Business School. Throughout your course, you’ll receive valuable training in both marketing and psychology. You’ll learn how psychological principles intersect with marketing strategies for effective business outcomes. Your studies will culminate in a research project that bridges marketing and psychology. When you graduate, you’ll prepared to pursue a range of careers. You might aim to work in marketing, or to apply psychological theories to the business world.