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Strategic Marketing MSc

Different course options

Study mode

Full time


1 year

Start date


Key information

Qualification type

MSc - Master of Science

Subject areas


Course type


Course Summary

Develop your strategic marketing skills and compete in today’s global marketplace.

On this MSc, you will gain insights into the world of marketing, with its ethical and societal implications. You will:

  • study core marketing areas, including marketing strategy, market research, brand management and buyer behaviour
  • learn about advanced marketing analytics
  • gain essential skills to help you measure success and improve the quality of marketing decisions
  • cover perspectives for ethical and socially responsible marketing decisions, and learn how to navigate the challenges and pitfalls
  • explore the role of marketing in influencing consumers towards more sustainable behaviour.

Building on this foundation, you can tailor your degree to your career path. Options include digital marketing, new product development strategy, consumer psychology and the management of negotiation.

You will study at the University of Sussex Business School with innovation at its heart. You will benefit from our teaching, research, and business partnerships.


On this course, you gain the essential strategic marketing skills and knowledge for employment in today’s global and dynamic world. It’s for people who want to work in:

  • advertising, brand, and product management
  • digital marketing
  • international marketing
  • marketing research or consultancy
  • new business development
  • public relations
  • research (or wish to undertake doctoral study)
  • sales management.


This module encompasses a comprehensive exploration of the key aspects of Marketing Strategy. In this module we will analyse traditional approaches to marketing strategy as well as discuss ideas about value innovation and market driving strategies. You will first understand how to assess the firm and its environment in order to develop marketing strategy. Further, key competitive strategies will be discussed, providing insights into both responsive market driven strategic approaches and proactive market driving strategic approaches. As a part of this module, you will compete in a Blue Ocean Strategy Simulation making key marketing decisions.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

Degree requirements: You should have a lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%). Subject-specific requirements: Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.