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Study mode

Full time


15 months

Start date


Key information

Qualification type

MA - Master of Arts

Subject areas

Graphic Design Advertising Communication Design

Course type


Course Summary

MA Advertising is about the future of the advertising industry. With new technologies constantly emerging, audiences becoming increasingly active, and Ad fraud and Ad blocking changing the landscape, the industry needs new thinking. On this course, you will develop the skills, ideas and solutions needed to shape and define the future of advertising.

Why choose this course at London College of Communication

MA Advertising is a business-focused degree in a creative communications College, combining strategy with creativity.

MA Advertising works in partnership with industry. You will work on live briefs and projects with brands, businesses and agencies, gaining key industry skills and insights.

MA Advertising is about the future. You'll explore the emerging technologies and media spaces the industry is focused on.

MA Advertising is practical. You'll make ads and experiences, build prototypes and speculative designs.

MA Advertising is critical. Your practice is your way of answering the research questions about media, culture and advertising that the industry faces.

MA Advertising will give you the practical and critical skills to compete for jobs in advertising, digital and media agencies, and to work client-side with brands and businesses as well as with start-ups. Your hybrid creative-strategic skills will make you uniquely qualified to deal with emerging roles in the industry.


As the foundation of your entire degree, this unit places advertising in its wider context. You’ll examine contemporary forms and changing relationships between brands and marketers, advertising and marketing agencies, and media and platforms, assessing them in relation to global, regional and national political economies, industrial arrangements, technologies, and social and cultural contexts.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

Applicant will normally be considered for admission if they have achieved an educational level equivalent to an honours degree, preferably at 2:1 level, in advertising, marketing, communications, social sciences, art and design, or humanities subjects.

University information

University of the Arts London (UAL) is one of the world’s leading and most prestigious arts universities, maintaining an internationally renowned list of alumni. Being located in London, it is an ideal place to study a postgraduate qualification and get connected to a thriving creative sector. With modern campus sites spread across London, UAL offers over 100 taught postgraduate degree courses at the university’s six specialist colleges and...more

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