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MA - Master of Arts
Visual Communication Design (Non-Industrial)
MA Design for Art Direction takes a holistic approach to the creative industries. Through its multi-display nature, the course encourages the discovery of the potential to work across sectors in order to produce campaigns that educate and innovate for commercial, cultural and non-profit sectors. Across five units, you’ll consider the politics and ownership of the different means of communication, alongside the role of publishing platforms, examining how these allow for creative work to engage with users in flexible ways.
You’ll develop cross-disciplinary research projects, through the intersections of art, design, science and technology, and learn to present these ideas in educational and engaging ways. Reflecting on the role of the creative studio as a powerful instrument for broadening the public imagination, you’ll learn to communicate the cultural, social and political moment through the sophisticated aesthetics of visual communication.
What can you expect?
Lectures and workshops in production, treatments, pitching will help you to better define your practice and the type of tools you can use. This includes learning how to develop and write treatments and proposals, how to respond to briefs and how to structure your work and communicate the results that you want. The course will also equip you with practical skills, insight and understanding to communicate with and get the best from collaborators and other creative practitioners.
The course will equip you with the skills to set up small scale agencies or join in-house teams as junior art directors, designers, researchers, art/media buyers or junior creatives. You'll be prepared for a successful career within media agencies, cultural institutions, print and web editorial and production companies.
For this course (per year)
For this course (per year)
Educational level may be demonstrated by: Honours degree at 2:1 or first-class; Possession of equivalent qualifications; Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required; Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required.
University of the Arts London (UAL) is one of the world’s leading and most prestigious arts universities, maintaining an internationally renowned list of alumni. Being located in London, it is an ideal place to study a postgraduate qualification and get connected to a thriving creative sector. With modern campus sites spread across London, UAL offers over 100 taught postgraduate degree courses at the university’s six specialist colleges and...more