MA Fashion Marketing and Sustainability

University of the Arts London

The unique structure and scale of the industry ensures fashion is faced with a multitude of complex sustainability challenges. Marketing and communication practices have the potential to play a significant role in promoting sustainable practices within the fashion industry, contributing to a more social, ethical, and environmentally conscious society. By adopting sustainable marketing strategies, fashion brands can encourage consumers to make informed choices, reduce their impact, and foster a more sustainable future for the industry.The MA Fashion Marketing and Sustainability is a dynamic and forward‐thinking postgraduate program that equips students with the knowledge and skills to develop and implement sustainable marketing strategies for fashion brands. The program is designed to help students explore fashion marketing through a sustainability lens, and equip students with an understanding of the social, ethical, and environmental implications of the fashion industry. Through a focus on current topics within the sustainability umbrella, and through embedding SDGs and PRME principles into the curriculum, student will learn how to develop innovative solutions for creating sustainable marketing and communication solutions.Throughout the course students will develop a critical understanding of the fashion industry and its impact on society and the environment; gain knowledge of sustainable fashion practices and principles; develop skills in marketing research and consumer behaviour and learn how to create sustainable marketing campaigns for fashion brands.