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Different course options

Study mode

Full time


15 months

Start date


Key information

Qualification type

MA - Master of Arts

Subject areas

Public Relations Design (Non-Industrial)

Course type


Course Summary

Develop the advanced skills and theory you'll need for a successful career in public relations (PR) and communications on this industry-approved course.

Many students have progressed within their existing organizations or gained higher-level positions with new employers as a result of this course. Many students have also chosen to go into business for themselves.

Gain a solid grounding in the theory and practice of public relations with this highly- regarded Master’s degree, which is accredited and/or recognized by the following professional and industry bodies:

The Chartered Institute of Public Relations (CIPR)

The Public Relations and Communications Association (PRCA)

The International Association of Business Communicators (IABC).

This course will appeal to graduates already working in public relations who wish to develop their careers through a master’s qualification, those seeking a career move into the sector, or those wishing to build on their first degree and start a PR career based on a strong personal and practical knowledge of the field.

What you can expect?

You can expect to develop the combination of intellectual abilities, practical skills and industry knowledge that is needed to manage the reputation of brands and organizations, add value to their operations and support their goals.

This course gives you a framework for planning public relations programmes, the practical skills for delivering campaigns as well as addressing the role of research and evaluation in PR.

You will examine the disciplines of stakeholder communications, events management, investor relations, public affairs and employee communications and consider how they link to corporate strategy.

You will have the opportunity to plan and implement national and international campaigns yourself on a series of practical assignments and exercises responding to briefs on the course.

Work experience and opportunities

You will have the opportunity to explore the practicalities of using public relations tools such as media relations and crisis management. The specific skills of storytelling and writing for media across traditional and digital media channels are also practiced, along with the role of persuasion and influence.

You will develop an understanding of the needs of audiences and how to communicate with them. The course also considers the wider cultural and societal landscape in which public relations operates, touching on areas such as celebrity, power and the impact of globalization.

Along with the specialist research methods sessions, consideration of these issues helps develop your analytical skills in preparation for writing a final dissertation on a PR topic of your choice.


?This unit provides an understanding of core theories in the field with a focus on the nature of persuasion, influence and opinion that are at the heart of the PR process. Students then get the opportunity to put some of their learning into practice through generating a PR plan.
Media Relations, Messaging and Influencing (continued)
Digital Communications and Social Media (continued)

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

Applicant will be considered for admission who has already achieved an educational level equivalent to an Honours degree, preferably at 2:1 level. Educational level may be demonstrated by: Honours degree (named above); Possession of equivalent qualifications; Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required; Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required.

University information

University of the Arts London (UAL) is one of the world’s leading and most prestigious arts universities, maintaining an internationally renowned list of alumni. Being located in London, it is an ideal place to study a postgraduate qualification and get connected to a thriving creative sector. With modern campus sites spread across London, UAL offers over 100 taught postgraduate degree courses at the university’s six specialist colleges and...more

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