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MA Strategic Fashion Marketing

Different course options

Study mode

Full time

Duration

1 year

Start date

26-SEP-22

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Fashion / Textiles / Clothing (Craft) Fashion Marketing

Course type

Taught

Course Summary

Course overview

MA Strategic Fashion Marketing is a programme specifically developed for fashion with a global reputation for success in launching fashion industry careers. It is a well-established and renowned course in the sector with a record of recruiting high calibre international and home/EU students leading to a very good track record of student’s employability.

Graduates traditionally enter careers within marketing, PR, communications, brand management, digital marketing management and international business development as well as pursuing to higher level research degrees. The course attracts over 20 nationalities who wish to develop a dynamic career in strategic marketing and management in a fast-moving vibrant industry.

The MA Strategic Fashion Marketing provides a learning environment in which business graduates can develop both creative and strategic skills in fashion marketing and management. Students develop knowledge and skills in areas such as marketing strategy, business development, brand strategy, consumer insights, digital as well as marketing communications. We also offer an in-depth into innovative and industry specific fields such as luxury, international strategy, sustainability and innovation and technology.

Career paths

Masters graduates have an acknowledged advantage in the employment market, obtaining work in a wide range of vocational and academic fields related to fashion, including working as a Marketing Executive, Brand Manager, Marketing Communications Manager.

The MA also provides an excellent preparation for higher level research degrees (MPhil or PhD), with an increasing number of graduates undertaking research in fashion related subjects, in practice or theory or entering education as lecturers.

Modules

Research Methods (20 Credits)
Fashion Business Strategy (20 Credits)
Fashion Branding (20 Credits)
Collaborative Unit (20 Credits)
Marketing Communications (20 Credits)
International Marketing Strategies (20 Credits)
Masters Project (60 Credits)

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

11,550

International fees
Course fees for EU and international students

For this course (per year)

23,610

Entry requirements

The standard entry requirements for this course are as follows: an Honours degree at 2.1 or above in a related discipline OR equivalent qualifications.

University information

University of the Arts London (UAL) is one of the world’s leading and most prestigious arts universities, maintaining an internationally renowned list of alumni. Being located in London, it is an ideal place to study a postgraduate qualification and get connected to a thriving creative sector. With modern campus sites spread across London, UAL offers over 100 taught postgraduate degree courses at the university’s six specialist colleges and...more

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