MSc Applied Psychology in Fashion

The first postgraduate course in the world to provide critical insight into human behaviour to improve the human aspects of fashion business. It emphasises the application of psychology to enhance the fashion industry’s impact.

Course overview

The MSc Applied Psychology in Fashion a conversion course in the Fashion Business School that is accredited by the British Psychological Society (BPS). It provides a post-graduate qualification that enables students who have a first degree in another subject area or a non-accredited degree in psychology to complete the requirements for further study towards becoming a Chartered Psychologist. The course also welcomes students with a BPS accredited psychology degree who wish to extend and apply their psychology knowledge in the broad context of fashion.

The MSc Applied Psychology in Fashion course is described by the British Psychological Society (BPS) Education and Public Engagement Board as a "really impressive and innovative programme", and was a joint winner of the 2016 BPS Award for Innovative Accredited Psychology Programmes.

This is the first and only postgraduate course in the world that provides the critical insight into human behaviour needed to understand and improve the human aspects of the business and management of fashion and the creative sector. It emphasises the application of psychology to positively enhance the industry’s impact on its workforce, consumers and the environment. Furthermore, the scientific discipline of psychology will equip you with a rich and diverse portfolio of skills and knowledge including relevant skills in research, analysis, information synthesis, communication, IT and data handling. The course will encourage you to become more adept and confident in solving complex problems and work effectively in teams or independently to make a real difference in the world of fashion and business.

Hence, as graduates from this MSc, you will possess skills and attributes demanded by employers in many different roles. This degree will give you a distinctive edge in the fashion and related industries. Graduates from this course have so far progressed to positions such as market researchers, consumer insights, consumer behaviour analysists and various project management roles as well as to PhD studies and set up their own businesses.

The standard entry requirements for this course are as follows: An Honours degree at 2.1 or above in any Arts and Humanities or Science subjects OR equivalent qualifications.