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Different course options

Study mode

Full time

Duration

1 year

Start date

16-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Digital Marketing Information Management

Course type

Taught

Course Summary

Overview

UWL’s MSc Digital Marketing is a multi-dimensional and dynamic course designed to deliver a challenging learning experience which will equip you with the knowledge and skills required to become future strategic decision-makers and creative problem-solvers in digital marketing.

Throughout this course, you will learn how to harness digital tools to effectively analyse, communicate and operate in competitive local and global contexts, preparing you to be a highly successful digital marketing professional within a rapidly evolving industry.

Through a series of specifically designed, practical hands-on workshops, expert guest speakers, simulations, and industry “live briefs”, we provide:

a modern approach to the teaching of digital concepts, from a broad range of avenues including strategic marketing, leadership, e-commerce, consumer behaviour, social media marketing and designing new paths to purchase on innovative digital platforms

a thorough curriculum aimed at the optimal utilisation of digital tools, to enhance data analysing and research skills, along with providing insights to improve marketing performance

CIM Accreditation

The Chartered Institute of Marketing (CIM) has approved this degree for exemptions on CIM qualifications. UWL has developed strong links with CIM and our teaching content has been developed alongside CIM’s learning outcomes to ensure that course content is aligned to industry requirements.

Study & career progression

This course is designed to help you become a confident digital marketer. Having a recognised qualification on your CV can improve your chances of finding a digital marketing role or taking the next step on your career progression.

While many roles in digital marketing, such as SEO, PPC, Display, Email and Social, for example, require increasingly specialist knowledge, a digital strategist must be capable of working across all digital channels. As such, the course has the potential to open opportunities in:

SEO

PPC

Mobile

Email

Content

Display

Social

Analytics

ECommerce

Modules

This module aims to introduce the context of global branding and brand development, in correlation with the complex dynamics of global marketing. You will learn how to adopt a strategic approach to branding and communication in a global digital context, defining the concepts of brand architecture, brand growth to measurements of brand equity and evaluating brand performance.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£9,250

International fees
Course fees for EU and international students

For this course (per year)

£14,750

Entry requirements

You should have an honours degree (2:2 or above) from a UK university or equivalent or a Chartered Institute of Marketing (CIM) Professional Diploma. UWL also considers applications from those who do not have a formal qualification but have extensive marketing experience. In this case, the applicant would be invited to interview and may also be required to undertake a short-written paper in order to assess their suitability for the academic demands of the course. All applications are considered on an individual basis.? 

University information

The University of West London (UWL) is known as the ‘career university’ due its high graduate employment rate. All postgraduate courses at UWL are specifically designed to enable students to thrive in successful future careers across both academia and industry. UWL has invested £150m in its campus in recent years. New state-of-the-art facilities accessible to postgraduate students include a radio studio, performance spaces, industry-leading...more

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