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Different course options

Study mode

Full time

Duration

1 year

Start date

23-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing Communication Studies Business Communication Skills

Course type

Taught

Course Summary

Course summary

Incorporating the latest digital and analytic marketing practices, the broad curriculum of our Master’s degree reflects the rapidly changing global marketing environment. Whilst at Westminster, you can also secure two internationally-recognised professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of Public Relations (CIPR).

Here at Westminster, we’ve been teaching postgraduate degrees in marketing communications for over 20 years. Our goal is to prepare you for professional life in the increasingly complex and dynamic marketing communications industry, incorporating the growing content of digital marketing and new innovations.

The learning required for professional membership of the CIPR and the IDM Certificate in Digital Marketing has been embedded into the curriculum, meaning you automatically qualify for both on successful completion of this degree. With some additional study and after passing an exam, you can also achieve the IPA Global Foundation Certificate.

Our multidisciplinary degree integrates the various specialisms and practices within marketing communications, while considering some of the current issues affecting marketing communications – anything from how to develop an authentic brand voice to hands-on practice on a social media dashboard and programmatic media planning.

We offer a practical learning experience with interactive employer-based projects that mirror industry practice and give you the opportunity to work as a marketing communications agency in a ‘real-life’ scenario, pitching for work with a client. In the past, our excellent industry contacts have facilitated projects with high profile clients such as IKEA, Trainline and Percol Coffee, as well as small start-up companies like MatchaNow and Boundless. Throughout your studies, you’ll also work on your individual project, based on a brand you select with help from your supervisor to bring together brand strategy, consumer psychology, research and the range of communications tools and channels.

Modules

This module explores those strategies and tools that focus on Sales Activation, to engage consumers and deliver a short-term sales advantage. This module will examine the key disciplines of Sales Promotion, Shopper Marketing, Field Marketing, Direct Mail & Email Marketing and Customer Relationship Marketing - much against a background of retailing and e- & m-commerce.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£16,500

International fees
Course fees for EU and international students

For this course (per year)

£19,000

Entry requirements

A minimum of a lower second class honours degree (2:2). Alternative professional qualifications with at least three years’ relevant professional experience will also be considered. Applicants from different academic backgrounds are welcome.

University information

The University of Westminster is a global institution, hosting one of the most diverse student communities found at UK universities. With over 19,000 students at undergraduate and postgraduate level, together representing more than 160 nations worldwide. This is the university where individuality is encouraged, diversity is celebrated and anything is possible. The university offers student the chance to study at four different campuses, three...more

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