Digital Business MSc

Worldwide spending on the technologies and services that enable digital transformation is forecast to reach £1.8 trillion in 2023 – companies everywhere have realised they need technology to stay relevant, improve productivity and increase profitability. Innovative and practical, our degree has been designed with input from industry to respond to growing employer demands for advanced digital skills.

Modern organisations increasingly rely on digital technologies, such as the Internet of Things, Big Data, blockchain, cryptocurrencies and data analytics, to improve their business processes and provide increased value to customers. However, integrating these new technologies into existing operations can prove complex and costly – it requires a unique skillset that combines business acumen and digital competence.

Open to graduates from any subject area, this course is ideal for aspiring digital business professionals who want to enhance their skills and career prospects by becoming business oriented, but with sufficient understanding of the latest technology to envisage, plan and manage digital initiatives successfully. It will prepare you to manage digital business challenges and lead at the forefront of digital transformation.

On this course, you'll develop the skills, knowledge, tools and techniques required for digital transformation. A broad curriculum covers everything from digital innovation and disruption to digital trust and digital marketing. All modules in the course are core modules and each contributes to the development of the core knowledge, subject-specific capabilities and transferable skills of digital business.

This course will prepare you for a wide range of employment roles in digital business, such as digital marketing, digital transformation, enterprise systems, application development, business analytics, general management, leadership, consulting and contracting across all sectors and industries. You will have the skills and knowledge to become digital business analysts, consultants and innovators or to create your own new digital businesses.

A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply. Alternative professional qualifications with at least three years' relevant professional experience will also be considered.