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Digital Marketing Management MSc

Different course options

Study mode

Full time

Duration

1 year

Start date

23-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Digital Marketing Marketing

Course type

Taught

Course Summary

Course summary

The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behaviour online. Employers need graduates ready to work in data analysis, marketing automation, user experience and content creation, some of the key skills you’ll learn on the Digital Marketing Management MSc.

Whether you are already a marketer seeking to specialise in this fast-changing area or perhaps graduated in a different discipline and are now looking to change careers, this exciting course explores the theory, skills and attributes to prepare you for a career in digital marketing management.

A digital marketing bootcamp during induction helps to bring everyone up to speed with key media, marketing tools and emerging trends in areas such as content marketing, machine learning and AI, before studying the psychology of the digital consumer, exploring customer journeys and experiences and taking disruptive innovative approaches.

Later, you’ll learn how to track campaigns through analytics, develop multi-channel marketing communications and craft digital strategies with the benefit of hands-on experience in our state-of-the-art digital marketing lab, switch 23, which features the same Adobe Creative Cloud applications used in top agencies.

You also can further enhance your employability by studying an optional two-day short course to prepare you to sit and pass the first level of professional Scrum Master certification. You will be introduced to Scrum, one of the leading agile project management frameworks, in the Web Design and Analytics module. Widely used by organisations throughout the world, it can support the iterative development and delivery of websites and other digital applications.

Careers

Digital marketing is fast becoming one of the most important skills demanded by employers as opportunities for customisation and personalisation provide new opportunities for businesses to offer greater value to customers.

Our course prepares you to create and execute digital marketing strategy. During your study, as in the workplace, you will identify business opportunities and customer needs using social media, websites, email and content.

This helps you stand out when applying for jobs in digital marketing communications, analytics, e-commerce and content marketing, in-house or in agencies. You may choose to specialise in areas such as Pay-Per-Click (PPC) or Search Engine Optimisation (SEO) or pursue continued professional development with the CIM.

Modules

Customer journeys are characterised by increased use of a range of digital technologies, across multiple media. Due to the increase in digital technologies, there has been an increased emphasis on multiple touch points in customer encounters which can divert attention from the customers end to end journey to a focus on the touch points. This module refocuses marketer?s attention to the digital customer experience. The emphasis is on the role of digital components in transforming the customer experience.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£16,500

International fees
Course fees for EU and international students

For this course (per year)

£19,000

Entry requirements

A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply. Alternative professional qualifications with at least three years’ relevant professional experience will also be considered. Applicants from different academic backgrounds are welcome.

University information

The University of Westminster is a global institution, hosting one of the most diverse student communities found at UK universities. With over 19,000 students at undergraduate and postgraduate level, together representing more than 160 nations worldwide. This is the university where individuality is encouraged, diversity is celebrated and anything is possible. The university offers student the chance to study at four different campuses, three...more

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