MSc Digital Marketing Management - Extended

University of Wolverhampton

The MSc Digital Marketing Management (Extended) is an alternate pathway to the MSc. Why choose this course?The MSc Digital Marketing Management (Extended) course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques, to develop careers within the profession. The MSc Digital Marketing Management Extended route enables entry onto the MSc Digital Marketing Management course if you did not gain a first or second class honours at degree level (or equivalent). It will add to your existing skills and knowledge providing you with enhanced understanding and abilities which will prepare you for Masters courses. The context is a highly dynamic, digitally focused, environment where complex factors, (particularly technology and innovation), create significant impact on marketing strategies. Digital marketing is a critical area for contemporary business success and today Organisations are seeking employees who are creative and skilled in digital marketing.What's unique about this course?The MSc Digital Marketing Management Extended route enables entry onto the MSc Digital Marketing Management course.The context is a highly dynamic, digitally focused, environment where complex factors, (particularly technology and innovation).Digital marketing is a critical area for contemporary business success and today Organisations are seeking employees who are creative and skilled in digital marketing.What happens on the course?The course develops key marketing skills which will support both entrepreneurial self-development and employment. It also meets the requirements of managers operating at a senior level. The MSc Digital Marketing Management syllabus covers both strategic and operational perspectives and places emphasis upon the practical use of the knowledge gained via the employment of both live and simulated case material. You will develop enhanced key skills in the identification and prediction of current and future digital marketing needs; formulating and managing research; presentation skills; problem solving and organising; managing group-based projects; team working and leadership.