MSc Digital Marketing Management

The MSc Digital Marketing Management course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques, to develop careers within the profession.Why choose this course?The MSc Digital Marketing Management course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques, to develop careers within the profession. The context is a highly dynamic, digitally focused, environment where complex factors, (particularly technology and innovation), create significant impact on marketing strategies. Digital marketing is a critical area for contemporary business success and today Organisations are seeking employees who are creative and skilled in digital marketing.What's unique about this course?You will develop enhanced key skills in the identification and prediction of current and future digital marketing needsThis course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques.What happens on the course?The course develops key marketing skills which will support both entrepreneurial self-development and employment. It also meets the requirements of managers operating at a senior level. The MSc Digital Marketing Management syllabus covers both strategic and operational perspectives and places emphasis upon the practical use of the knowledge gained via the employment of both live and simulated case material. You will develop enhanced key skills in the identification and prediction of current and future digital marketing needs formulating and managing research presentation skills problem-solving and organising managing group-based projects team working and leadership.

A Undergraduate Honours Degree (2:2 or above) from a UK university or overseas equivalent, or a professional qualification and/or experience considered to be equivalent to the above. A reference from a tutor who has supervised the applicants undergraduate studies and/or employer. Students may apply for recognition of prior learning (RPL) subject to the guidelines set out in the RPL Handbook. RPL includes accreditation of prior certificated learning and /or accreditation of prior experiential learning. Applications are also welcome from individuals who do not possess the above qualifications but who have significant management experience and are able to demonstrate previous non-certificated learning equivalent to the above.  In such cases, admission to the programme will be based on an evaluation of the applicants ability to continue to benefit from and achieve the award.