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Full time
1 year
FEB-26
MSc - Master of Science
Digital Marketing
Develop your skills to become a digital first marketer. With focus on continued professional development, you will finish this course career ready.
On this course you will learn how to blend digitally focused tactics alongside more traditional marketing tools and practices to capture new customers, build customer loyalty, and provide superior customer service. You will explore the latest digital tools as they become available and assess their relevance. The course includes a module on continued professional development, along with an applied research project to further develop your insights into the application of digital marketing and analytics in practice.
Learning from academics and student peers from around the world will give you an invaluable perspective. You will cover issues and challenges facing marketers in today’s global business environment. You will learn the key skills, processes, and practices of marketing. During the course you will find solutions to real problems while discussing and analysing them within the learning community with the support of tutors and fellow learners.
Enhance your knowledge of existing theories and concepts. Critically assess the use of the core 5 tools of digital marketing strategy:
You will specifically focus on the drivers for increased online customer engagement through these digital avenues. You will develop the skills and knowledge required to develop strategic marketing plans using marketing simulation software.
Each organisation is unique. Explore how to define an organisation's objectives, identify the most valuable tools and appreciate the complexities of marketing communication application. Learn to construct strategic management and marketing plans to build successful brands. Make judgements on financial and creative aspects needed to achieved objectives. You will also develop a critical and theoretical knowledge of the main communications planning frameworks and promotional tools.
Many organisations now invest in digital marketing resources and innovation to gain a competitive edge in the market. During this module you will cover subjects such as:
You will gain skills you need to manage marketing information and plan, undertake and present results from market research. Learn how to create accurate analysis reports using digital marketing concepts and metrics. You will evaluate current approaches to developing future ready digital marketing strategy and tactics.
During this module you will explore digital innovation, and its ability to give organisations valuable insight into their market and competitors. You will gain knowledge and understanding of the concept of innovation and the range of digital and social innovations which are available. Topics you will cover include:
On this module you will focus on the transition to the workplace by highlighting the importance of digital technologies. You will also investigate how these skills are essential for organisations who want to capitalise on the contemporary digital market. Develop your professional skills such as communication, self-management, project management and critical reflection. These will all enhance your future employability.
The success or failure of a marketing strategy heavily depends on the quality of decision-making. During this module you will take a global marketing perspective by critically evaluating marketing theories across local, national, and international environments.
You will consider how and why data is used to inform marketing decisions and how the fact-based decision-making process can lead to higher value outcomes for businesses. In doing so, you will evaluate the importance of visualising and understanding data, looking at how representing data in a meaningful way is essential for decision making, formulating solutions and forecasting the future.
This module runs for the duration of your studies and is mostly self directed study. You will learn about research methodology and data analysis which is then developed through individualised project supervision. During this module you will:
For this course (per year)
£8,600
For this course (per year)
£11,800
Minimum entry requirements
2:2 honours degree in a related subject
Interview if your honours degree is in an unrelated subject