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Different course options

Full time | York St John University | 1 year | SEP-22

Study mode

Full time


1 year

Start date


Key information

Qualification type

MSc - Master of Science

Subject areas


Course type


Course Summary

Marketing is central to the success of organisations. This Marketing MSc will introduce you to the diverse and exciting area of business, exploring everything from marketing strategy to brand management. The course brings together relevant contemporary academic research and a practical understanding of organisational operations. Through this you will develop your leadership skills and your understanding of management in a marketing context.

Course overview

This course will provide you with a thorough understanding of all of the key marketing principles which are necessary for business success. This includes:

  • Consumer behaviour
  • Strategic marketing planning
  • Brand management
  • Marketing communications
  • Digital marketing

You will explore the challenges faced by marketing professionals in today’s competitive and fast moving business environment, and consider how they can be overcome. Engaging with the latest research will give you valuable insight into current debates and developments in marketing. Through projects which help you to apply this theoretical learning to practical situations, you will tackle real issues and questions facing the contemporary marketing world.

Career outcomes

Where could Marketing take you?

This postgraduate course could prepare you for a marketing career in any sector or industry. The leadership skills you will develop will put you in a good position to move into management roles. Innovative, specialist modules such as Data Analytics and the Blockchain will give you the transferable skills needed for a competitive edge in the marketplace. The additional CIM qualification you can gain will also give an additional boost to your career options.

This will give you an advantage in careers such as:

  • Marketing
  • Advertising
  • Market research
  • Media buying
  • Social media management
  • Public relations


On this module you will learn to analyse business data. Exploring effective methods of summarising data, you will investigate the relationship between variables. This will give you practical skills in data analytics. We will also introduce you to the idea of the blockchain, and the scope of the blockchain industry. You will learn to: React to blockchain trends Investigate market disruptions caused by technology Assess the impact of blockchain in industries worldwide

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

Students need to have a 2:2 honours degree from a UK ENIC listed institution; Experience: Current or recent work. If your degree is in an unrelated subject, but you can provide evidence of relevant professional experience, your application may still be considered.