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Advertising and Marketing MA

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Advertising Marketing

Course type

Taught

Course Summary

The course aims to develop your critical understanding of the principles and practice of selling and sales management as a key marketing communications tool in the international marketplace. With a focus on the creative aspects of marketing, we aim to deepen your commercial insight and understanding of the link between organisations and their customers. While advertising is just one element. While advertising is just one element of marketing, it is nonetheless a vital and huge sector of employment, which requires you to develop specialist skills and knowledge, and is where you can put marketing theories into specific advertising strategies. As well as featuring creative elements, the course will also give you the opportunity to develop your business acumen.

For example, you could have the opportunity to take part in a marketing simulation exercise, which requires you to apply the necessary skills to engage with the media in order to manage a crisis, or to develop a marketing campaign. This course also allows you to critically evaluate theories of cognitive, behaviour and social psychology, which are relevant to understanding the nature and effectiveness of advertising. The course provides learners with a critical understanding of the challenges of managing corporate communications, crisis management and public relations. The course aims to develop your critical understanding of the principles and practice of selling and sales management as a key marketing communications tool in the international marketplace. The course aims to develop skills in advertising and marketing communications management, in order to prepare you to think strategically and respond effectively to future organisational challenges. Graduates of this course can pursue a wide range of career opportunities in marketing or communications agencies, in-house marketing departments or the rapidly expanding digital, direct and interactive marketing industry. You will have the support of dedicated Personal Employment Tutors, who are industry trained, and our well-established Employment Unit, Business Futures, has an extensive network of employers with a wide range of internship possibilities. The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centers.

Different course options

Full time | Coventry University | 1 year | SEP

Study mode

Full time

Duration

1 year

Start date

SEP

Modules

Marketing Communications (15 Credits) - Core
Advertising Psychology (15 Credits) - Core
Digital Marketing Strategy (15 Credits) - Core
Crisis Management and Public Relations (15 Credits) - Core
Global Advertising Management (15 Credits) - Core
Sales Management (15 Credits) - Core
Marketing Strategy Planning and Control (15 Credits) - Core
Creative Advertising (15 Credits) - Core
Global Professional Development-Consultancy (10 Credits) - Core
Postgraduate Dissertation/Consultancy Project (50 Credits) - Core

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£11,450

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£15,800

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students should hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.

University information

Coventry University is famed for its top-class student support facilities, including the Jaguar Centre, which was designed specifically to support postgraduate students. Postgraduate courses are offered in an array of subjects like Creative Writing, Social Work, Financial Management, Aerospace Engineering and Psychology. You can gain a postgraduate qualification through teaching, online learning or research. Options include: Certificate...more