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Advertising and Marketing MA

Key information

Qualification type

MA - Master of Arts

Subject areas

Advertising Marketing

Course type


Course Summary


Marketing - and advertising within it - comprise a vital and huge sector of the economy, requiring you to develop specialist skills and knowledge. By studying this course, you have the chance to learn the theories, strategies and practices to prepare you to enter a career in these exciting business areas.

Careers in the worlds of advertising and marketing are some of the most attractive, in financial terms and in terms of career progression, and this course aims to prepare you to be a professional advertising and/or marketing communications practitioner with the theoretical knowledge, skills and personal attributes needed to become a manager in the field.

Our graduates should be adaptable and reflective advertising and marketing communications specialists, capable of filling management level positions, following in the footsteps of our growing network of alumni working in the advertising and marketing industry, nationally and internationally, whose feedback informs the continuous development of the course.

The course currently includes the Chartered Management Institute (CMI) accredited module, Global Professional Development - Consultancy. Students who successfully complete the CMI module and meet the CMI evidence requirements will also gain a Level 7 Certificate in Strategic Leadership and Management and a Level 7 Award in Professional Consulting.

We are currently a Chartered Institute of Marketing (CIM) accredited Study Centre, as well as being part of the CIM Graduate Gateway scheme, with the modules of our courses aimed to map to CIM professional qualifications.

Course information

By studying MA Advertising and Marketing, you will be given the opportunity to gain an understanding of a variety of topics related to marketing communications, with specific reference to the advertising industry.

The course is distinct from others due to a strong focus on corporate engagement, which enables you to gain a wide range of transferable skills that could enhance your employability, such as producing and pitching a marketing communications campaign, producing a sales management portfolio, online presentations and taking part in a simulated crisis management activity.

Career prospects

Graduates of this course can pursue a wide range of career opportunities in marketing or communications agencies, in-house marketing departments or the rapidly expanding digital, direct and interactive marketing industry.

You will have the support of dedicated Personal Employment Tutors, who are industry trained, and our well-established Employment Unit, Business Futures, has an extensive network of employers with a wide range of internship possibilities. The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres.

Different course options

Full time | Coventry University | 1 year | SEP-20

Study mode

Full time


1 year

Start date



Postgraduate Dissertation/Consultancy Project (50 Credits) - Core
Global Professional Development - Consultancy (15 Credits) - Core
Creative Advertising (15 Credits) - Core
Sales Management (15 Credits) - Core
Marketing Communications (15 Credits) - Core
Crisis Management and Public Relations (15 Credits) - Core
Advertising Psychology (15 Credits) - Core
Digital Marketing Strategy (15 Credits) - Core
Global Advertising Management (15 Credits) - Core
Marketing Strategy Planning and Control (15 Credits) - Core

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.

University information

Coventry University is famed for its top-class student support facilities, including the Jaguar Centre, which was designed specifically to support postgraduate students. Postgraduate courses are offered in an array of subjects like Creative Writing, Social Work, Financial Management, Aerospace Engineering and Psychology. You can gain a postgraduate qualification through teaching, online learning or research. Options include: Certificate...more

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