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Different course options

Full time | Coventry University | 1 year | SEP

Study mode

Full time


1 year

Start date


Key information

Qualification type

MSc - Master of Science

Subject areas

Sports Management

Course type


Course Summary


Our course aims to help you acquire the skills and attributes to become a leader in this dynamic, growing sector.

As demand grows for sport management graduates with relevant expertise, skills and knowledge of the sector, our Master’s degree aims to prepare you to be a professional sport management practitioner, with the theoretical knowledge, skills and personal attributes to become a leader in your chosen sport sector.

This master's programme provides you with the additional option to apply for a professional experience opportunity during your first semester with us. The professional experience opportunity is designed to further develop your skills and knowledge with the aim of maximising your employability prospects.

Coventry Business School is currently an active member of the Chartered Association of Business Schools (CABS).

Coventry Business School is currently an active member of the European Foundation for Management Development (EFMD).

Coventry Business School is currently a member of the Association of Event Management Education (AEME), which supports, undertakes and disseminates event management research. This membership currently runs until 2020, but is renewed yearly, and if for any reason Coventry Business School does not seek to renew its membership we would notify applicants and students as soon as possible.

Course information

The educational aims of the course are to introduce students to a range of concepts and theories that will enable them to critically analyse sport organisations, contexts and functions.

This course seeks to develop your analytical and decision-making skills and your ability to apply knowledge and understanding of sport management to complex or difficult issues, both systematically and creatively, to improve business and management practice, including within an international context.

How you'll be assessed

This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include formal examinations and coursework.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.


Sport Marketing and Sponsorship (15 Credits) - Core
Managing People in Sport (15 Credits) - Core
Professional Experience (Part Three) - Core
Professional Experience (Part Two) - Core
Professional Experience (Part One) - Core
Project (50 Credits) - Core
Global Professional Development - Consultancy (10 Credits) - Core
Managing Sport Events (15 Credits) - Core
Sport Development and Policy (15 Credits) - Core
Sport Facilties Operations Management (15 Credits) - Core
Sport Finance and Business Analytics (15 Credits) - Core
Sport Governance and Strategic Management (15 Credits) - Core
Sport Legal Environment (15 Credits) - Core

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.

University information

Coventry University is famed for its top-class student support facilities, including the Jaguar Centre, which was designed specifically to support postgraduate students. Postgraduate courses are offered in an array of subjects like Creative Writing, Social Work, Financial Management, Aerospace Engineering and Psychology. You can gain a postgraduate qualification through teaching, online learning or research. Options include: Certificate...more

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