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Master of Business Administration (Sustainable Tourism)

Master of Business Administration (Sustainable Tourism)

Key information

Qualification type

MBA - Master of Business Administration

Subject areas

Sustainability MBA

Course type


Course Summary


Tourism continues to expand, experiencing consistent year-on-year growth. This MBA is designed to develop your skills and provide a critical understanding of different approaches to sustainable tourism management. You will have the opportunity to develop knowledge and skills in traditional and contemporary tourism planning approaches, such as Environmental Impact Assessment, monitoring and forecasting demand, and increasing tourist satisfaction. The course will embrace contemporary debates and challenges, and facilitate implementation in destinations and industry.

This pathway includes two sustainable tourism specialist modules and your project will also be in this field. There will be no reference to sustainable tourism on your degree certificate, however your transcript will show all the modules you took and the grades you received.

The course consists of three distinct but interconnected stages:

Certificate - The modern enterprise and business environment - how does it work?
The Certificate phase will develop a resource based view of the business enterprise and examine how value is created, including the impact of the wider business environment on the enterprise’s value creation activities.
Diploma - Preparing for tomorrow - what needs to change?
In the Diploma stage the focus shifts to considering the manager’s role in the development of an enterprise in response to the internal and external context, to create sustainable value.
Masters - Management in action - bringing about change
The Masters phase of the programme will focus more specifically on particular sectors and /or roles (including general management and leadership) depending on your chosen pathway. The emphasis will be on exploring, critically evaluating and applying a range of sector/ role specific models and concepts within a practice setting/ context.

This course is recognised by the following bodies: European Foundation for Management Development (EFMD).

How you'll be assessed

Mixed assessment modes offer students a range of opportunities to demonstrate their achievement of learning outcomes. You will be assessed through a combination of coursework assessments, business plans and activities, all completed online.

As part of the degree, you will initiate and lead a change project within a practice setting. To do this successfully you will be required to apply knowledge drawn from across the course and to demonstrate the strategic thought and leadership capabilities which are core to the course.

Career prospects

The wide-ranging content of this MBA offers considerable flexibility, whether you decide to specialise in one of the management disciplines or take an overview of them all. One of the course learning outcomes relates to professional and personal development. This is central to the course design and is reflected in module content and assessment. You will be expected to maintain a reflective professional development log and will be encouraged to actively use these as a basis for your career development. The course aims to develop reflective practitioners,this is particularly beneficial to careers in sustainable tourism. The course will benefit career development and progression into management roles in a wide variety of sub-sectors of tourism, including tour operators, air transportation, visitor attractions, hotels, resorts, conference and events, government ministries, destination marketing organisations and NGOs.

Different course options

Study mode



5 years

Start date



Financial Analysis
The Geopolitical, Economic and Legal Environment
Business Models and Processes
Organisational Behaviour and Learning
Innovation and Entrepreneurship
Global Marketing
Strategy and Decision Making
Leadership and Change Management
Critical Issues in Tourism Management
Sustainable Tourism Management
The MBA Consultancy Project

Tuition fees

UK fees
Course fees for UK / EU students

For this course (overall cost)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (overall cost)


Average for all Postgrad courses (per year)


Entry requirements

An honours degree in any discipline, obtained from a recognised university/HE institution, or an equivalent qualification in a business related area. Applicants will also need to have a minimum of two years post-degree full-time work experience in a management/administrative/ professional capacity.

University information

Coventry University is famed for its top-class student support facilities, including the Jaguar Centre, which was designed specifically to support postgraduate students. Postgraduate courses are offered in an array of subjects like Creative Writing, Social Work, Financial Management, Aerospace Engineering and Psychology. You can gain a postgraduate qualification through teaching, online learning or research. Options include: Certificate...more

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