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Strategic Marketing MSc

Different course options

Study mode

Full time

Duration

1 year

Start date

26-SEP-22

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course type

Taught

Course Summary

The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.

Our Strategic Marketing MSc is a top-ranked marketing MSc. It is ranked 5th in the UK and 16th in the world by QS World University Rankings: Masters In Marketing 2021.

Our MSc marketing course will equip you with the expertise and advanced knowledge to become a successful marketing leader of the future. The course covers the full marketing spectrum from marketing strategy, communications and branding to market research, omnichannel marketing and big data marketing analytics.

Our Strategic Marketing MSc will provide you with a thorough grounding in the core disciplines of marketing and how to apply them. Programme highlights include:

  • Interactive teaching approach by leading international faculty, authors of best-selling marketing texts and of articles in highly ranked journals
  • Designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing.
  • Practical skills are developed through your participation in a marketing consultancy project provided by an external business client, and through international marketing case studies.
  • Master classes with reputable industry partners provide insight into cutting-edge and innovative marketing techniques and practices.
  • The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and experience.
  • Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment, with small class sizes and unrivalled access to lecturers and support staff.

Modules

The aim of this module is to enable students to understand why digital and social media marketing is critical to all organisations and to assess an organization's social media maturity level. Students will evaluate the utility of the key elements in the digital marketing toolbox.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

13,400

International fees
Course fees for EU and international students

For this course (per year)

25,250

Entry requirements

We welcome applications from talented candidates of all backgrounds and each application is considered on its individual merit. Usually candidates must hold either a: first or a second class UK honours degree in a relevant discipline, or international degree - equivalent of UK qualifications. Candidates who do not meet these criteria may be considered if they have a professional qualification (e.g. CIM) together with five years' post-qualification relevant work experience. Other relevant qualifications, together with significant experience, may be considered.

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