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Strategic Marketing MSc

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing Policy / Strategic Planning

Course type

Taught

Course Summary

Our MSc marketing course will equip you with the expertise and advanced knowledge to become a successful marketing leader of the future. The course covers the full marketing spectrum from marketing strategy, communications and branding to market research, omnichannel marketing and big data marketing analytics.

Who is it for?

  • Recent graduates who want to boost their academic credentials and prepare for a first professional role in marketing.
  • Marketing professionals looking to enhance their knowledge and skills and progress their career.

Accreditation

The Strategic Marketing MSc is a Chartered Institute of Marketing (CIM) Graduate Gateway accredited degree, enabling you to achieve CIM’s professional marketing qualifications and awards alongside your Cranfield degree. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing professionals.

Your career

The Cranfield Career Development Service offers a comprehensive service to help you develop a set of career management skills that will remain with you throughout your career.

During your course you will receive support and guidance to help you plan an effective strategy for your personal and professional development, whether you are looking to secure your first management role, or wanting take your career to the next level.

Different course options

Study mode

Full time

Duration

1 year

Start date

28-SEP-20

Modules

The sales function has an increasing strategic role in companies, due to the high concentration of distribution channels, a growing competitive environment, and the opportunities to obtain market information, among other trends. In fact, sales is considered not only a function, but also a process, where the internal coordination and alignment become crucial to achieve sustained sales performance.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£13,000

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£24,500

Average for all Postgrad courses (per year)

£12,227

Entry requirements

We welcome applications from talented candidates of all backgrounds and each application is considered on its individual merit. Usually candidates must hold either a: first or a second class UK honours degree in a relevant discipline, or international degree - equivalent of UK qualifications Candidates who do not meet these criteria may be considered if they have a professional qualification (e.g. CIM) together with five years' post-qualification relevant work experience. Other relevant qualifications, together with significant experience, may be considered.

Department profile

A world-leader in management education, research and consultancy for over 50 years, Cranfield School of Management is an exclusively postgraduate business school whose mission is to improve the practice of management. We have a global reputation for developing high-performing leaders in technology and management – encouraging them to transform their organisations and wider society. Renowned for our strong links with industry, Cranfield is...more

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