menu icon
Book your open day visit nowClick to book open day
Management and Entrepreneurship MSc

Different course options

Study mode

Full time

Duration

1 year

Start date

01-OCT-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Entrepreneurship

Course type

Taught

Course Summary

The Management and Entrepreneurship MSc will teach you how to start your own business, to grow a family business or innovate inside an existing organisation. It is suitable for graduates from all backgrounds and will provide you with the management skills, entrepreneurial qualities and networking opportunities to enable you to start and run businesses effectively and imaginatively.

The Cranfield Management and Entrepreneurship MSc shares course content, including modules and other programme activities, with our Management MSc programme, which is ranked 6th in the UK and 28th in the world by QS World University Rankings: Masters in Management Ranking 2022.

Modules

This module presents a strategic perspective of marketing, whereby understanding of the needs and wants of customers is used to guide and direct the organisation. It focuses on the input of the marketing perspective across all functions hence prepares students for general management responsibilities. No prior knowledge of the subject is assumed. Syllabus: Strategic marketing in context The strategic marketing planning process Mission statements and organisational objectives The Marketing Audit and analytical tools Market maps and market segmentation SWOT analysis The Directional Policy Matrix Marketing objectives and strategies Product and pricing strategy On completing this module, the following outcomes will have been achieved and students will be able to: Understand the evolution and role of marketing and be able to evaluate the characteristics of a customer-centric organization. Select and critically reflect on a series of marketing strategy tools and techniques which are applied to business opportunities and problems. Have a critical understanding of the construction and evaluation of a strategic marketing plan. Compose a written strategic marketing plan for a senior management audience.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£13,890

International fees
Course fees for EU and international students

For this course (per year)

£22,150

Entry requirements

We welcome applications from talented candidates of all backgrounds and each application is considered on its individual merit. Usually candidates must hold either a: first or a second class UK honours degree in a relevant discipline international degree - equivalent of UK qualifications. Candidates who do not meet these criteria may be considered if they have a minimum of three years relevant work experience.

Department profile

Cranfield School of Management is an internationally renowned business school with over 35,000 global alumni, many of whom are now leading the way in their fields. Our consistent presence in world rankings and our triple accreditation put us in the elite 1% of schools worldwide. So why join our community? Ultimately, we are a business school with over 50 years’ experience in offering MBAs, Business and Leadership MScs and Corporate Executive...more

University information

Cranfield University is an exclusive postgraduate university with a main campus in Cranfield, Bedfordshire, and a second site in Shrivenham, Oxfordshire. The university specialises in science, engineering, technology and management, exploring how they work together to benefit the world. Cranfield’s world-class postgraduate courses and unrivalled facilities attract talented and hard working students from around the world. The university...more