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Marketing Communications and Branding MA

Marketing Communications and Branding MA

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Business Communication Skills Marketing Brand Management

Course type

Taught

Course Summary

This MA will develop your understanding of marketing communications and branding by examining a range of contemporary marketing and marketing communications topics, while also engaging you in research methods and the undertaking of a significant research exercise. You will develop a clearer vision and understanding of the changing role and perception of marketing communications and branding within the context of changing global markets, competition and shifting societal values. On successful completion of the programme, you will be prepared to face the challenges of managing and working in organisations with a wide array of marketing communications needs. If you want to immerse yourself in the dynamic and fascinating world of marketing communications and branding, then this is the programme for you.

Throughout the programme, there is a combination of different forms of assessment to test intellectual development, vocational capability, and critical thinking. Coursework often involves both individual and group-based working. Case studies and problem solving exercises are used. The course is delivered by specialists in areas such as marketing, advertising, branding, e-commerce and small and medium sized enterprises. The team includes academically and professionally qualified staff, as well as active researchers who publish in academic journals. All members of the programme team have an energy and enthusiasm for their subject areas and are passionate about student learning and development.

This MA will equip you with the skills and knowledge required for a successful career in the specialist field of marketing. You will graduate ready to lead, or contribute to, the development of an organisation’s marketing, communications and branding strategies. Typical career paths include marketing roles in public and private sector management, retailing and enterprise. However, an understanding of marketing is essential for all managers, meaning the course also provides a sound foundation for a more general business career.

Different course options

Full time | Edge Hill University | 1 year | SEP-19

Study mode

Full time

Duration

1 year

Start date

SEP-19

Modules

This module is designed to provide you with an understanding of marketing planning including the synerginistic planning process and its links with the delivery of effective and sustainable competitive advantage. Effective marketing strategy and planning is essential for all organisations. The module considers the complexities of the marketing environment and the impact this has on the creation of marketing plans and their successful implementation and execution. This will enable you to contribute along with other directors and senior managers to an organisation?s competitive strategy.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£5,220

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£13,000

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students should have a degree equivalent to UK second class honours (2:2 or above).

University information

Edge Hill University’s award-winning 160-acre campus is located close to the North West Town of Ormskirk, near to Liverpool and Manchester. The University has been a provider of higher education for over 130 years, originally starting life as a teacher training college. Edge Hill’s aim is to create opportunity from knowledge, an ethos which the institution has achieved, as recognised by a range of awards and high-rankings for its outstanding...more

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