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MA Marketing Communications & Branding

MA Marketing Communications & Branding

Different course options

Full time | Edge Hill University | 1 year | SEP-21

Study mode

Full time

Duration

1 year

Start date

SEP-21

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Brand Management Marketing Communication Studies Business Communication Skills

Course type

Taught

Course Summary

This MA will develop your understanding of marketing communications and branding by examining a range of contemporary marketing and marketing communications topics, while also engaging you in research methods and the undertaking of a significant research exercise.

You will develop a clearer vision and understanding of the changing role and perception of marketing communications and branding within the context of changing global markets, competition and shifting societal values. On successful completion of the programme, you will be prepared to face the challenges of managing and working in organisations with a wide array of marketing communications needs.

If you want to immerse yourself in the dynamic and fascinating world of marketing communications and branding, then this is the programme for you.

What are my career prospects?

This MA will equip you with the skills and knowledge required for a successful career in the specialist field of marketing. You will graduate ready to lead, or contribute to, the development of an organisation’s marketing, communications and branding strategies.

Typical career paths include marketing roles in public and private sector management, retailing and enterprise. However, an understanding of marketing is essential for all managers, meaning the course also provides a sound foundation for a more general business career.

Modules

This module invites you to take a critical and reflective approach to a range of well-established marketing concepts to examine their relevance and applicability for the contemporary global world in which we live. You will adopt a critical and evaluative approach to digital marketing.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£5,580

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK/ international students

For this course (per year)

£13,500

Average for all Postgrad courses (per year)

£12,227

Entry requirements

You should have a degree equivalent to UK first-class or second-class honours (2:2 or above). No specific subjects are required.

University information

Edge Hill University has been shaping the minds and futures of its vibrant student community since 1885. Established with a clear mission to create opportunity from knowledge, Edge Hill is now one of the UK’s leading universities and a popular choice for postgraduate students looking to undertake world-leading research, advance their career prospects, or specialise in their field. Awarded Gold in the Teaching Excellence Framework for...more