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MSc International Marketing

Different course options

Study mode

Full time

Duration

1 year

Start date

06-SEP-21

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

International Marketing

Course type

Taught

Course Summary

Broaden your horizons and gain valuable international experience by studying in both Edinburgh and France as part of your degree

Overview

International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, you’ll develop an appreciation of its practice in a global environment.

Course details

You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans.

You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods.

You’ll learn alongside other international students and be taught in English, so you don’t need to speak French to apply.

Careers

This course will give you excellent career prospects in marketing including at management level.

The experience of studying marketing abroad and in a global context can open up many more marketing career options to you around the world.

Modules

Introduction to the subject area, definitions and topical consumer behaviour issues including CCT (Consumer Culture Theory) and social-cognition theories of attitude, motivation and behaviour change.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£7,810

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK/ international students

For this course (per year)

£15,620

Average for all Postgrad courses (per year)

£12,227

Entry requirements

The entry requirement for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient professional work experience within the industry.