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Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course type

Taught

Course Summary

This course brings together the latest industry and practice driven techniques in marketing. From the principles and practices of marketing right through to marketing on a global scale we’ll get you ready for the work place. Building on marketing theory we’ll help you to test these in a practical way by getting you to apply these to real business scenarios. The yearlong course is split into 3 trimesters, each building on the last working towards your own dissertation to get you ready to kick start your marketing career on an international level. A career in marketing requires a wide range of skills. Our course will teach you to think analytically and critically examine the issues confronting the global business environment. We’ll help you to develop quantitative and qualitative research skills. Helping you to develop your presentation techniques. Skills that will help you to understand how to develop brands in the global marketplace. You’ll benefit from our strong links within the marketing and advertising industries all over the world, as well as guest speakers. We also have links with industry bodies including the Chartered Institute of Marketing, The Marketing Society Scotland and the Institute of Direct Marketing which add further credibility to the course. Careers: Finance; Law; Health; Charities; Tourism; Government; Advertising; Brand management; Information technology; Market research.

Different course options

Full time | Edinburgh Napier University | 12 months | SEP-19

Study mode

Full time

Duration

12 months

Start date

SEP-19

Modules

This module provides a varied and stimulating programme of study that enables you to understand and appreciate the extensive range of contemporary issues facing festival and event organisations across the world; and to critically examine research and emerging themes in the study of festivals, events and related areas. The module moves beyond the business and marketing-driven approaches of events management towards a more conceptual analysis and understanding of events from a socio-cultural perspective. The module will examine junctures between the social sciences and the field of festivals and events. It applies and contextualises theories within the discourse of events to provide a greater understanding of the significance of events in contemporary society. Studying this module provides you with a structured and detailed examination of issues pertaining to, for example, event tourism, festival and events in society, events ritual and performance, consumption, place and representation, social movements, and mobilities; along with emerging trends such as ?pop-up? events, the sharing economy, and changing demographics. Moreover, it enhances your ability to critically review the influences of such issues and trends upon the international festivals and events industry.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£7,280

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£13,520

Average for all Postgrad courses (per year)

£12,227

Entry requirements

The entry requirement for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for students to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if they have sufficient professional work experience within the industry.