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PG Dip Marketing and Digital Communications (Online)

PG Dip Marketing and Digital Communications (Online)

Different course options

Study mode

Online

Duration

2 years

Start date

19-SEP-22

Key information
DATA SOURCE : IDP Connect

Qualification type

Postgraduate Diploma

Subject areas

Communication Studies Business Communication Skills Digital Marketing

Course type

Taught

Course Summary

Become a master strategist and innovative creator. Immerse yourself in the ever-evolving landscape of marketing and digital communications.

Introduction

On this course, you’ll learn not just to react to the changing digital landscape, but to use emerging technologies to innovate and lead marketing transformations for international audiences.

You’ll build a comprehensive working knowledge of marketing and branding strategy, and learn how to recognise and adapt to the demands of client-led and agency-led perspectives. This includes understanding returns on investment, accountability and future planning, as well as how to use data-driven marketing insights in a professional, ethical and regulated process.

You will:

  • Deepen your cultural knowledge and bring greater diversity to your practice in order to face the opportunities and challenges presented by an increasingly global market
  • Future-proof your skills by developing the ability to embrace new marketing and digital communications approaches, as well as new and emerging ways of doing business
  • Learn how to embed sustainability into everything you do, considering the environmental impact of your work
  • Graduate as a forward-thinking marketing professional, ready to embrace change on a global scale.

Marketing and Digital Communications PG Dip (online) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM).

What you'll learn

Throughout this master’s degree course, you’ll work independently and in teams on challenge-led projects. Following the latest industry practices and insights, you’ll create marketing plans, prepare briefs, craft content for a range of digital platforms and learn how to deliver a successful pitch to potential clients. You’ll also discover new marketing technologies and learn to research online audiences using digital ethnographies. At the end of the course, you’ll establish yourself as an expert on a theme, sector or trend through the development of your final major project.

Students will also achieve PgCert exit award during this course.

Modules

Here, you’ll explore media strategy and planning in a global context, examining traditional and digital media channels. You’ll get up to speed with the latest industry insights and practices in communication strategy, media planning and performance monitoring. You’ll examine ‘Paid, Earned and Owned’ models, Google Ads and Analytics, PPC, as well as media-specific data analysis.

Tuition fees

UK fees
Course fees for UK students

For this course (overall cost)

7,600

International fees
Course fees for EU and international students

For this course (overall cost)

7,600

Entry requirements

An honours degree or Level 6 equivalent qualification is desirable. However, candidates without a degree or formal qualification are still encouraged to apply.