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MSc Luxury Marketing

Different course options

Full time | GCU London | 1 year | 28-SEP-21

Study mode

Full time

Duration

1 year

Start date

28-SEP-21

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course type

Taught

Course Summary

Luxury marketing within a global context.

This programme aims to provide an opportunity for graduates to study luxury marketing within a global context whilst also being aware of the wider responsibilities of businesses including responsible leadership.

On graduation you'll be well positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope.

The University has built upon a wealth of expertise in the luxury sector from our academic and honorary professors who come from and continue to work as leaders in industry.

The primary aim is to equip students with a contemporary understanding of luxury brand marketing, in order to meet the needs of the luxury brand industry. It is intended that future graduates will be able to perform as professionals applying their knowledge, analytical and personal skills and competences in order successfully achieve jobs within the luxury brand sector.

Graduate prospects

Our graduates are well positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope.

Modules

Explores how the assets of a luxury company can be used to create and deliver value to stakeholders, particularly customers and stakeholders. Students are provided with the opportunity to develop a managerial overview of how marketing interacts with the other functional areas of the luxury business.
Dissertation

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£8,700

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK/ international students

For this course (per year)

£13,500

Average for all Postgrad courses (per year)

£12,227

Entry requirements

UK honours degree 2:2 (or equivalent) in any subject area.