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Luxury Brand Management MBA

Luxury Brand Management MBA

Key information
DATA SOURCE : IDP Connect

Qualification type

MBA - Master of Business Administration

Subject areas

MBA Brand Management

Course type

Taught

Course Summary

Our MBA Luxury Brand Management builds on GCU London's expertise in the luxury industry. We developed this innovative programme to meet the growing demand for experienced managers who really understand luxury brand management.

Through this programme, you'll master the tools and strategies of the global luxury market, launching your successful career in this fascinating industry. Luxury markets are becoming more competitive, more complex and more polarised; with the relevant, up-to-date industry knowledge you'll acquire in this programme, you'll be ready to meet those challenges head-on.

The curriculum emphasises data analysis to support evidence-based decision-making. Develop the analytical skills to examine issues that affect the luxury sector, Practise creative and critical thinking for innovative solutions, Examine the challenges of global expansion while maintaining brand exclusivity, Learn by collaborating with your classmates and thinking like an entrepreneur, Strengthen your problem-solving capabilities with case studies, business challenges and a live brief project developed in partnership with industry, Explore responsible leadership and ethical decision-making in the context of the luxury market, considering the common good alongside profitability.

In the MBA Luxury Brand Management, you will explore key brand concepts such as authenticity, exclusivity and craftsmanship, balanced with brand access and immediacy. Then you'll develop your understanding of how these issues intersect with digital technology and contemporary culture.

At GCU, you'll join a welcoming and career-focused community of learners, professors and professionals. You'll find personal support as you work hard to achieve the successful career that's right for you.

Different course options

Full time | GCU London | 1 year | 16-SEP-19

Study mode

Full time

Duration

1 year

Start date

16-SEP-19

Modules

This module provides you with an opportunity to design and undertake a piece of original research in a selective area of Luxury Brand Marketing. As part of the research, students have the opportunity to apply theories, concepts, theories and frameworks introduced in the modules that were previously taught. The dissertation can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£16,800

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£16,800

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students should have UK Honours degree 2:2 (or equivalent) in a business related discipline OR UK Honours degree 2:2 (or equivalent) in any discipline and two years appropriate level management experience.