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Design Innovation and Service Design MDes

Design Innovation and Service Design MDes

Key information

Qualification type

MDes - Master of Design

Subject areas

Communication Design Customer Service Brainstorming / Creative Thinking (Business)

Course type


Course Summary

This course seeks to equip students with the thinking, tools and processes of service design so that you can drive innovation in the conception, design and delivery of services and service experiences. Building on concepts and methods from disciplines such as interaction design, user-centred design and innovation management, Service Design emerged as a new generation of designers began to apply methods and processes from those disciplines to the design of services and their often immaterial experience. The discipline continues to grow as the complexity of challenges organisations face increases and the transformation from manufacturing to an experience economy progresses. At GSA, Service Design is taught as a means of applying design processes to complex problems, combining artefacts and interactions to experiences for the design of services that exist, unfold and evolve in both space and time. Graduates who completed the course have entered international agencies, been offered service design roles across a range of sectors and set up their own successful service design businesses, such as Snook.

The assessment combines written work, visual and project material produced both by groups and individuals. The assessment formats are designed to develop analytical thinking, creative synthesis and a rigorous capacity for reflection and self-evaluation. There is an emphasis upon collaborative studio working combined with individual exploration and analysis of theoretical positions and discourses.

Different course options

Study mode

Full time


1 year

Start date



Design Theory (15 Credits) - Core
Parallel Project (30 Credits) - Core
Core Research Skills (15 Credits) - Core
Service Design Specialism (15 Credits) - Core
Studio 2 (SD) (30 Credits) - Core
Master’s Research Project (60 Credits) - Core

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Students need to have a Bachelors Honours Degree or equivalent.