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Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Brand Management

Course type

Taught

Course Summary

The MA Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry. The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross cultural context, and offers a strong academic underpinning on theories of luxury and consumption. You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas. This programme has a strong critical and theoretical underpinning, enabling you to write a dissertation that could serve as a stepping stone to a higher level academic study and/or careers within research or academia. This MA will provide you with the management, entrepreneurial marketing and professional skills required to pursue a career in the luxury brand field. This sector covers a wide range of creative industries and the combination of core and optional modules will allow you to develop specific knowledge and skills, to enhance your career prospects and succeed in relevant career/professional paths.

Different course options

Full time | Goldsmiths, University of London | 1 year | SEP-19

Study mode

Full time

Duration

1 year

Start date

SEP-19

Modules

This module provides a strategic perspective on the dynamic characteristics and opportunities associated with luxury brand management in a global context and examines the main forms of management in relation to the luxury goods and services industry. It introduces industry perspectives on luxury in relation to new venture creation and product development. There is a focus on the practicalities of management and an examination of the human resource management issues relevant to this sector. It discusses corporate social responsibility and environmental issues relating to luxury brand management. It covers the different approaches required in the management of branded luxury good and the provision of luxury experiences and their underlying rationales.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£10,140

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£18,340

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students should have (or expect to be awarded) an undergraduate degree of at least lower second class standard or equivalent. Prior accredited learning with be open to entrepreneurs who meet the stringent evaluation criteria.