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MSc International Marketing with Consumer Psychology

MSc International Marketing with Consumer Psychology

Different course options

Full time | Edinburgh Campus | 1 year | 09-SEP-24

Study mode

Full time

Duration

1 year

Start date

09-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Consumer Studies Psychology (General) International Marketing

Course type

Taught

Course Summary

Overview

The MSc International Marketing with Consumer Psychology provides you with detailed knowledge of contemporary marketing concepts and in-depth insight into the boundaries of how international marketing and consumer psychology affect everyday life. The programme has been specifically designed to meet the current and emerging demands of industry, by exploring the impact and added value marketing has for various kinds of stakeholders, to ensure you are highly sought after upon graduation.

During the master’s programme, you’ll develop knowledge to define and explain key marketing, consumer psychology, and international marketing terms and parameters and become aware of the range of marketing theories and models available for supporting and understanding a range of international marketing and consumer psychology issues and problems. You’ll critically evaluate the role of marketing and consumer psychology within both national and international contexts, including the exploration of how policies, programmes, strategies, and resources are selected and implemented. You’ll develop problem-solving skills to various marketing, consumer psychology and international marketing scenarios and generate strategic options for resolving such problems.

Each course will equip you with highly employable expertise and skills across marketing and consumer psychology. You’ll have the opportunity to choose an optional course – from sustainable marketing, social media marketing, contemporary business technology, and heritage and cultural marketing – to customise your learning and develop your specific marketing interests. Your international marketing with consumer psychology dissertation will allow you to engage in an independent in-depth critical examination of a particular marketing or consumer psychology topic, which is of interest to you.

You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll be able to use a significant range of professional skills, techniques, practices and materials to develop original, creative and practical responses to commercial and digital marketing problems and issues. You’ll gain the skills to deal with complex issues and make judgements in situations in the absence of complete or consistent data, as encountered in real-life international marketing environments. Beyond the subject-specific knowledge and skills, you’ll be given the opportunity to learn and practice transferrable skills such as presentation, communication, analytical, teamwork and ICT skills.

Your learning environment

The MSc International Marketing with Consumer Psychology programme is taught through a combination of lectures, tutorials and group work allowing you to get to know and build relationships with your peers, the teaching staff and academics. You will be assessed by independent work and coursework and will receive support and feedback throughout the programme.

Outside of the classroom, you can join Heriot-Watt’s Marketing Society which holds regular social events, hosts speakers from industries, and provides networking opportunities and insights into marketing career opportunities by working closely with the support of the academic tutors.

Modules

On this course you will learn about the conceptual, theoretical, and practical approaches to studying consumer behaviour.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£10,736

International fees
Course fees for EU and international students

For this course (per year)

£23,248

Entry requirements

Students should hold a good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.

University information

Heriot-Watt University has a 200-year history, and over that time has cultivated an outstanding reputation for its quality of teaching and research. Despite being one of the oldest learning institutions in the UK, it offers a contemporary, research-driven approach to learning that ensures students are always benefiting from the very latest in global knowledge. The Edinburgh campus is based on 380 acres of parkland just outside of the city...more

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