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International Marketing with Digital Marketing MSc

International Marketing with Digital Marketing MSc

Key information

Qualification type

MSc - Master of Science

Subject areas

International Marketing Digital Marketing

Course type


Course Summary


MSc International Marketing with Digital Marketing from the Edinburgh Business School at Heriot-Watt University develops your existing awareness of marketing to prepare you for a career in digital marketing with an international context.

This is a Specialist MSc

MSc International Marketing with Digital Marketing is a Specialist MSc programme led by academics at the Edinburgh Business School. As a Specialist MSc, this degree gives those who have worked in the field or studied a similar subject previously, the chance to expand, refine and enhance their knowledge.

This 1-year Masters programme focuses almost entirely on the area of International and Digital Marketing. It blends cutting-edge academic thinking with best practice from industry to give graduates and professionals the opportunity to advance with a highly employable skillset.

The Edinburgh Business School approach

The programme combines a core of five international marketing courses with three exciting and innovative digital marketing courses. This programme allows you to apply knowledge in practical, industry-focused ways to prepare you for a role in digital marketing.

The five International Marketing courses include:

Contemporary Consumers examines the motivations and perspectives of consumers in different international locations in modern age.
International Strategic Marketing identifies the choice of marketing strategies taken by local and international brands and focuses on operating a global business.
Marketing Logistics explains how to gain competitive advantage in the international market place by ensuring that the right products reach the right people at the right time.
Branding and Communications considers the power of brands and helps you master the key principles of brand management. Learn how integrated marketing communications creates a valuable brand with strong, effective messaging.
Research Philosophy and Practice – provides training in a range of research skills that prepares you for the dissertation project and also provides the foundation for roles in market insight and business consultancy.

Specialist Digital Marketing courses include:

  • Advances in Digital Marketing examines digital marketing trends including gamification, brand community management and affiliate marketing.
  • Information Communication Technology Use within an SME Context – students apply strategic planning and evaluation techniques to design an online business

Tailor to your career ambitions

In addition to the five core courses in International Marketing and the two specialist courses in Digital Marketing, this programme gives you the opportunity to select an optional course, customising your studies to meet the needs of your future career ambitions. You can select one from:

  • Sustainable Marketing
  • Tourism Marketing
  • Project Management
  • Digital Marketing Analytics (optional specialist course)

Students will also achieve PgCert and PgDip awards during this course.

Different course options

Full time | Edinburgh Campus | 1 year | SEP-20

Study mode

Full time


1 year

Start date



This module aims to: combine conceptual, theoretical and practical approaches to the study of consumer behavior; critically evaluate the relevance of different perspectives in understanding 21st Century international consumers; explore key managerial challenges faced in responding to consumers within international contexts identify, define and analyse demands on contemporary consumers.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Students should hold a good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.