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International Marketing with Digital Marketing MSc

International Marketing with Digital Marketing MSc

Key information

Qualification type

MSc - Master of Science

Subject areas

International Marketing Digital Marketing

Course type


Course Summary

MSc in International Marketing with Digital Marketing provides specialist digital marketing knowledge and skills which are highly sought within a fast-growing, evolving and exciting industry sector. This specialist Masters degree in International Marketing with Digital Marketing develops your existing awareness of marketing processes to prepare you for the challenges of digital marketing in an international context. Heriot-Watt University has joined forces with the Chartered Institute of Marketing (CIM) to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. Students will also achieve PGDip and PGCert awards in this course. Your international marketing competencies will be developed through case-study learning, direct interaction with industry and industry-focused assessments. Innovative group-based and individual coursework will challenge you to translate theory into marketing solutions and demonstrate skills in time management, team leadership, information management and verbal, written and digital communications.

Different course options

Full time | Edinburgh Campus | 1 year | SEP-19

Study mode

Full time


1 year

Start date



This module aims to apply international marketing management at a strategic planning level, which will enable students to develop a critical awareness of: The drivers and obstacles behind good and bad planning respectively; Strategic marketing techniques, including competitive analysis, segmentation, forecasting, and product portfolio analysis; Strategic marketing approach toward problem solving ; Strategic problems facing marketing managers across different sectors.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Students should hold a good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.