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Fashion and Luxury Brand Management MA

Fashion and Luxury Brand Management MA

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Brand Management Merchandising

Course type

Taught

Course Summary

The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy. This 15-month course (including placement) provides in-depth knowledge of branding, luxury management, marketing, finance and technology specifically for the fashion and luxury goods industries through industry-linked projects and competitions.

Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers, both locally and globally. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organisational management of a brand within the fashion organisation – this course addresses both areas; luxury branding together with business management and organisation skills.

Participants become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. Students will also achieve PGCert and PGDip awards.

Different course options

Study mode

Full time

Duration

15 months

Start date

01-OCT-19

Modules

Luxury Marketing Strategies (20 Credits) - Core
Fashion and Culture (20 Credits) - Core
Contextual and Cultural Studies (20 Credits) - Core
Strategic Luxury Branding (20 Credits) - Core
Luxury Management (20 Credits) - Core
Research Methods (20 Credits) - Core
Industry Placement (20 Credits) - Core
Dissertation (40 Credits) - Core

Tuition fees

UK fees
Course fees for UK / EU students

For this course (overall cost)

£20,800

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (overall cost)

£22,700

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students need to have an Bachelor’s Degree or equivalent study related to the Programme of choice.