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Different course options

Full time | Keele University | 1 year | JAN

Study mode

Full time

Duration

1 year

Start date

JAN

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course type

Taught

Course Summary

Blending the creative and analytical aspects of marketing theory and practice, our professionally-focused degree will equip you with the knowledge, skills and techniques to succeed in marketing. Accredited by the Chartered Institute of Marketing (CIM), successful completion of this course provides maximum exemption towards its professional qualifications.

COURSE SUMMARY

In today’s globalised, highly competitive world, experts have predicted marketers will be among the most in-demand jobs of the next decade – with skills in content creation and curation, social media strategy, digital marketing and analytics the most sought-after.

WHAT YOU’LL LEARN

Marketing as a discipline is predicated on the idea that in order to survive and thrive organisations need to identify and continue to satisfy the needs of existing and prospective customers. In today’s ever changing and highly competitive world, this is as true as it ever was.

That’s why we start by taking an in-depth look at customers and their buying behaviour, to help you and your future employers pre-empt or predict how the market will buy or consume their products or services. At the same time, we’ll familiarise you with the research tools and techniques most likely to give the greatest insight into the market, so you can thoroughly investigate spending habits of your customers, identify existing and potential competitors, and develop the most appropriate solutions for branding and promotion.

A wide variety of knowledge and skills are required to be a successful marketer and our course content covers the full spectrum, from analytical to creative, with digital impact and the relationship between marketing and business embedded throughout.

In addition to your final project, you will study seven core modules, which cover core topics such as marketing research, marketing strategy, consumer behaviour and international marketing communications. You’ll choose one option module in Semester 1 and one option module in Semester 2.

A large range of optional modules give you the choice to retain your focus on aspects of marketing, such as mediated communications or branding, or broaden your scope of study to include accounting for decision making or entrepreneurship.

Duration: 1 year / up to 20 months with entrepreneurship or placement pathway

Modules

Strategic Marketing in a Global Context - Core
Creativity and Personal Development - Core
Contemporary Marketing Research - Core
International Marketing Communications - Core
Marketing Management in the Digital Age - Core
Understanding Consumer Behaviour - Core
Research methods - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£11,500

International fees
Course fees for EU and international students

For this course (per year)

£19,900

Entry requirements

This degree is designed for those individuals with a at least a second class honours degree or overseas equivalent qualification in order to apply to study the programmes. If you have appropriate professional qualifications or relevant work experience you may also be considered.