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Marketing and Brand Management MSc

Marketing and Brand Management MSc

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Brand Management Marketing

Course type

Taught

Course Summary

Marketing and Brand Management MSc, accredited by CIM, takes a unique focus on branding from a business perspective. Created to fill a skills gap in the graduate jobs market and designed with input from leading branding practitioners. Graduates from this course understand the real business value of brands and have the crucial practical skills needed to develop and manage them professionally.

On this course you will critique the design of global brands and learn how to get the best results from your creative agencies. You will develop a solid knowledge of marketing management, so you can oversee a brand in all channels. You will take the opportunity to apply branding theory to case studies and in a live business context. Graduates from this course typically enter the workplace in marketing manager and consultant roles, with many now at marketing director level or above.

Different course options

Full time | Kingston Hill | 1 year | SEP-20

Study mode

Full time

Duration

1 year

Start date

SEP-20

Modules

Understand the elements of effective market research. Collect primary data that is valid and reliable for management purposes. Develop practical skills in data analysis to transform this raw data into information that guides marketing decisions. This module can act as a launch pad for a career in market research within the wider marketing industry. The skills you learn in this module also prepare you for your dissertation. Learn to critically evaluate commercial and academic published research, construct and execute a programme of research, and analyse and present the results. The module is delivered through a combination of class sessions, workshops and computer mediated practical sessions covering both quantitative and quantitative aspects of data collection and analysis.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£11,280

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£16,000

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students need to have a good bachelor's degree, or equivalent, in any discipline.

University information

Whatever your reason for wanting to study further, at Kingston they will help make it work. Everyone at Kingston University is passionate about enhancing students’ life chances by helping them make the most of their learning opportunity and equipping them with the skills and knowledge needed in the 21st Century’s demanding workplace. The University collaborates with local, national and international businesses to ensure their research and...more