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Different course options

Full time | Holloway | 1 year | 23-SEP-24

Study mode

Full time

Duration

1 year

Start date

23-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Marketing

Course type

Taught

Course Summary

Why study this course?

This master's degree is designed to provide you with the key industry-standard skills needed to develop a successful career in the UK or internationally. Delivered in London, the home of many global companies, the course will not only offer you the opportunity to gain a thorough grounding in the key theories and emerging concepts, you'll also be able to apply this knowledge in a practical environment. The degree offers pathways in retail marketing, advertising and public relations.

Our Marketing MA is accredited at level 7 by the Chartered Management Institute (CMI), an internationally renowned professional body. While studying on this course you'll gain membership to CMI and will be able access its facilities, attend events, join a mentoring scheme and access over 200,000 live management job postings.

More about this course

The Marketing MA and its pathways is designed for those looking to develop their knowledge of the theory and practice of marketing and its application in the fast-changing business environment.

The competitive significance of advanced marketing practices is increasingly acknowledged, and the development of key sectors make this course highly relevant for future managers in retail, related professional services and the marketing industry in general.

In addition to subject-specific knowledge, the pathways of retail marketing, advertising or public relations aim to develop the skills necessary to be effective in today's challenging business environment. The course, developed in conjunction with industry and professional bodies, will adopt an integrated approach to provide a coherent exploration of the interrelationships between the various modules.

The course recognises the international scope and application of marketing across sectors, and the importance of key metrics. You'll become independent and reflective learners, able to continue your learning in your chosen profession.

A key principle of the course is to deliver a set of theoretical concepts and relate them to practical, real-world marketing challenges that mirror the rapidly changing environment.

Guest speakers from key industries and visiting professors will support the course tutors in the delivery of the course.

Depending on the pathway professional body exemptions or dual awards will be available.

Assessment

You'll be assessed through unseen written exams, presentations, reports and a dissertation.

Modules

This module critically explores the strategic aspect of marketing management. It includes the essentials of marketing theory and offers a structured approach to identifying, understanding and solving marketing problems. The concepts, principles and frameworks examined in the module apply nationally and internationally to a wide range of organisations and sectors.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£12,500

International fees
Course fees for EU and international students

For this course (per year)

£18,700

Entry requirements

You will be required to have: a minimum of 2:2 (or equivalent) in any subject discipline; a full university application form will need to be submitted which includes a detailed statement to support your application; Mathematics GCSE at grade C (grade 4 from 2017) or above (equivalent).

University information

London Metropolitan University, also known as London Met, has a fantastic range of postgraduate degrees available. Whether students want to improve their job prospects, follow their passion, or change their career direction completely, a postgraduate degree at London Met is the first step in the right direction. The university supports students all the way through their studies and provides guidance to support them in attaining new jobs or...more

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