International Marketing MSc

Overview

Accredited by the Chartered Institute of Marketing (CIM) this specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career. Your studies will extend your awareness of the complex, dynamic and sometimes hostile international business environment. The main thrust of this programme is to equip future marketing managers with the knowledge and understanding to make and implement marketing decisions for the international arena. This course enables you to apply theoretical frameworks and principles to the practical work environment.

Employability

This Masters degree is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in manufacturing, service and public sector enterprises with operations abroad. Successful students enter into different types of organisations including multinational and global companies, public sector organisations, charities and start-ups. Our graduates are undertaking a variety of roles including marketing management, international brand management and market research analysts, fund raising and events management, product managers, and account management, public relations, advertising and communications agencies and digital marketing management.

Professional links

Dual Award Accredited by the Chartered Institute of Marketing (CIM). Graduates of MSc International Marketing wishing to undertake CIM professional qualifications in the future, will qualify for entry to the Professional Diploma in Marketing, gaining exemptions from half of the diploma modules if entered within two years of graduating.

Teaching and learning

You will gain practical evaluative and problem solving skills to equip you for more senior roles in marketing management. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behaviour, new media and the communications process, pricing across borders, and marketing in emerging markets amongst others. You will be given the opportunity to develop an individual approach to research enabling you to specialise in a particular field of marketing.

Students should have a Bachelor degree equivalent to UK Second Class Honours Lower Division in a related subject. The course is designed for students whose first degree is business-related with some knowledge of marketing or who have at least one year of practical experience of working in a marketing role after graduating from a non-specialist degree and who wish to specialise in international marketing.