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Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

International Marketing

Course type

Taught

Course Summary

Overview

Accredited by the Chartered Institute of Marketing (CIM) this specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career. Your studies will extend your awareness of the complex, dynamic and sometimes hostile international business environment. The main thrust of this programme is to equip future marketing managers with the knowledge and understanding to make and implement marketing decisions for the international arena. This course enables you to apply theoretical frameworks and principles to the practical work environment.

Employability

This Masters degree is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in manufacturing, service and public sector enterprises with operations abroad. Successful students enter into different types of organisations including multinational and global companies, public sector organisations, charities and start-ups. Our graduates are undertaking a variety of roles including marketing management, international brand management and market research analysts, fund raising and events management, product managers, and account management, public relations, advertising and communications agencies and digital marketing management.

Professional links

Dual Award Accredited by the Chartered Institute of Marketing (CIM). Graduates of MSc International Marketing wishing to undertake CIM professional qualifications in the future, will qualify for entry to the Professional Diploma in Marketing, gaining exemptions from half of the diploma modules if entered within two years of graduating.

Teaching and learning

You will gain practical evaluative and problem solving skills to equip you for more senior roles in marketing management. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behaviour, new media and the communications process, pricing across borders, and marketing in emerging markets amongst others. You will be given the opportunity to develop an individual approach to research enabling you to specialise in a particular field of marketing.

Different course options

Full time | Southwark Campus | 12 months | SEP-20

Study mode

Full time

Duration

12 months

Start date

SEP-20

Modules

An independent research project which draws upon the students? skills and knowledge gained thus far enabling application of learning to a scenario resulting in added value to an organisation and creating real world impact.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£9,590

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£14,470

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students should have a Bachelor degree equivalent to UK Second Class Honours Lower Division in a related subject. The course is designed for students whose first degree is business-related with some knowledge of marketing or who have at least one year of practical experience of working in a marketing role after graduating from a non-specialist degree and who wish to specialise in international marketing.

University information

London South Bank University (LSBU) is a cosmopolitan university with over 15,000 students, from over 130 countries – and a global alumni network of over 80,000. LSBU is one of London’s oldest universities; since 1892 the University has focused on providing professional opportunity for all who can benefit. The University has strong links with business and employers in the private and public sectors, which feed into courses and help students...more

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