menu icon

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

International Marketing

Course type

Taught

Course Summary

This course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career. Your studies will extend your awareness of the complex, dynamic and sometimes hostile international business environment. The main thrust of this programme is to equip future marketing managers with the knowledge and understanding to make and implement marketing decisions for the international arena. This course enables you to apply theoretical frameworks and principles to the practical work environment. You will gain practical evaluative and problem solving skills to equip you for more senior roles in marketing management. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behaviour, new media and the communications process, pricing across borders, and marketing in emerging markets amongst others. You will be given the opportunity to develop an individual approach to research enabling you to specialise in a particular field of marketing.

This Masters degree is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in manufacturing, service and public sector enterprises with operations abroad. Successful students enter into different types of organisations including multinational and global companies, public sector organisations, charities and start-ups. Our graduates are undertaking a variety of roles including marketing management, international brand management and market research analysts, fund raising and events management, product managers, and account management, public relations, advertising and communications agencies and digital marketing management. LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search.

Different course options

Full time | Southwark Campus | 15 months | SEP

Study mode

Full time

Duration

15 months

Start date

SEP

Modules

Strategies for International Market Expansion
International Pricing, Finance and Performance
Research in Action
Management Consultancy in a Global Environment
Brand Management in an International Context
Curiosity, Creativity and Research
Creativity, Enterprise and Innovation
Cross-Cultural Consumer Behaviour
Capstone Business Project

Tuition fees

UK fees
Course fees for UK / EU students

For this course (overall cost)

£8,700

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (overall cost)

£13,125

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students should have a Bachelor degree equivalent to UK Second Class Honours Lower Division in a related subject. Mature students will consider with a minimum of 3 years relevant work experience.

University information

London South Bank University (LSBU) is a cosmopolitan university with over 15,000 students, from over 130 countries – and a global alumni network of over 80,000. LSBU is one of London’s oldest universities; since 1892 the University has focused on providing professional opportunity for all who can benefit. The University has strong links with business and employers in the private and public sectors, which feed into courses and help students...more

Similar courses at this uni