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International Business Management with Marketing MSc

International Business Management with Marketing MSc

Different course options

Full time | Southwark Campus | 12 months | SEP-21

Study mode

Full time

Duration

12 months

Start date

SEP-21

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

International Business Studies International Marketing

Course type

Taught

Course Summary

Overview

Our course provides a systematic, in-depth study of international business. You'll learn to critically evaluate and appraise existing theories and ideas in the world of international business. What's more, you'll build an understanding of how different cultural attitudes and beliefs shape business in different regions of the world. We'll help you to become a more effective decision-taker, with the know-how to engage in independent, original thought for practical application in the business. Professional accreditation - The School has Centre of Excellence status with the IOEE, in recognition of our entrepreneurial culture and leading-edge practice.

Employability

Employment prospects are excellent. In addition to senior management roles, successful students can build a career in a variety of settings in consulting, marketing, finance and human resource management. In this respect, our emphasis on personal development allows graduates to become desirable to a variety of organisational cultures and functions inside multinational companies.

Teaching and learning

Theory and overviews will be presented in a series of formal lectures. These will be supported by a programme of seminar through the use of videos, group work and exercises. Case studies have an important role to play within the overall teaching strategy. They are selected to achieve wide sectional coverage of international industry and services including traditional, mature and technically advanced sectors e.g. international retailing, airlines, pharmaceuticals, consumer electronics, automobiles, and computers.

Modules

This module provides a practical introduction to digital and social media technologies (such as Twitter, Facebook, connected devices ? the internet of things and affiliate networks) and their application within marketing. The module examines the key characteristics of digital and social media, identifies the theoretical underpinnings such as issues of trust and customer engagement together with trends and usage patterns to provide a framework through which to understand and evaluate them. In addition, the module examines the legal and ethical considerations that marketing in a digital world raises.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£9,590

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£14,470

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students need Bachelor degree equivalent to UK 2:2 in any subject.

University information

London South Bank University (LSBU) is a cosmopolitan university with over 15,000 students, from over 130 countries – and a global alumni network of over 80,000. LSBU is one of London’s oldest universities; since 1892 the University has focused on providing professional opportunity for all who can benefit. The University has strong links with business and employers in the private and public sectors, which feed into courses and help students...more