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Full time | Loughborough University London | 1 year | OCT-22

Study mode

Full time


1 year

Start date


Key information

Qualification type

MSc - Master of Science

Subject areas

Marketing Sports Studies

Course type


Course Summary


Our Sport Marketing MSc programme will provide you with a robust understanding of the key principles of marketing, whilst delivering the latest best-practice from industry so that you can compete as a marketer in the fast-paced and ever-evolving sport business sector.

This Sport Marketing master's programme has been designed to give you a comprehensive understanding of the latest sport marketing and business management techniques, providing you with the skills needed to address associated challenges in the most effective way.

You will discover how to create successful sport marketing strategies using market research, targeted marketing techniques and marketing communications knowledge, as well as project management and campaign monitoring skills. Alongside teaching of sports marketing theory and practice, as part of your Sport Marketing MSc you will gain hands-on experience of project planning and industry collaboration, through practical modules such as the Collaborative Project.

Together the faculty will introduce you to the latest research driving the sport marketing, digital and media environment, and other related areas.

The Institute for Sport Business is proud to partner with a number of London-based leaders in sport, including World Rugby, BT Sport, CSM Strategic, West Ham United Foundation, Sport England, and Chelsea Football Club. Being surrounded by inspiring leaders of sport will enable you to experience marketing in various different contexts and gain first-hand perspectives of effective marketing techniques from top leaders in the field.

If you are looking for a marketing and communications role within the sport sector, then this Sport Marketing master's programme is for you.

Why you should study this degree

You will understand the latest developments and discoveries in the field of sport marketing; You will learn from renowned industry leaders in sport, including World Rugby, BT Sport, West Ham United Foundation, Chelsea Football club and more; You will be inspired by a world-class sporting environment, with some of the world’s most iconic sporting venues on your doorstep; You can network with pioneering thought-leaders from a range of organisations.

How you'll be assessed

You can expect to complete essays and reports of varying lengths, as well as presentations, proposals and case studies in some cases.

Your development

Loughborough University London prides itself on the high calibre of graduates it produces, and provides great opportunities for you to develop the skills and attributes you need to progress successfully in your chosen career.

Loughborough University London is the first of its kind to develop a suite of careers-focused activities and support that is positioned as the underpinning of every student’s programme. Opportunities include group projects set by a real businesses and organisations, company site visits and organisation-based dissertation opportunities.

Your future career

The careers and employability support on offer at Loughborough University London has been carefully designed to give you the best possible chance of securing your dream role.

Graduating from this programme will provide you with job opportunities in brand management, marketing communications, social media marketing, sponsorship account management, and digital marketing. Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking a PhD programme.


The aims of this module are to give the student the opportunity to study a subject, business problem or research question in depth and to research the issues surrounding the subject or background to the problem. The module will equip the student with the relevant skills, knowledge and understanding to embark on their individual research project and they will be guided through the three options available to them to complete their dissertation: A desk based research project that could be set by an organisation or could be a subject of the student's choice; A project that involves collection of primary data from within an organisation or based on lab and/or field experiments; A full professional placement within an organisation during which time they will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained) Students will achieve a high level of understanding in the subject area and produce a written thesis or project report which will discuss this research in depth and with rigour.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

Students need a 2:1 honours degree (or equivalent international qualification).