Digital Marketing MSc

This programme will provide you with a comprehensive understanding of digital marketing and allow you to develop your skills to address associated challenges in the most effective way. Our programme will provide you with employment skills essential to online marketing, such as market research, communications, customer insight generation and managing marketing campaigns. The Institute for Digital Technologies offers teaching from pioneering researchers and creative innovators, to expose students to the latest theories and developments from across the discipline. Our programmes are shaped by the principles and discoveries of our current research, and students are encouraged to participate in development projects and industry-focused work experience opportunities where possible.

Modules are assessed by a combination of written assignments, group exercises, presentations and time constrained assignments. Take a look at our modules to see what assessments you can expect to undertake. Graduating from Digital Marketing will provide you with job opportunities in brand management, marketing communications, social media marketing and digital marketing (in job roles such as Online Community Manager, SEO Specialist and Social Media Executive). Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programme.

Students need to have an honours degree (2:2 or above), or an equivalent overseas qualification recognised by Loughborough University.