MSc Digital Marketing Degree

MSc Digital Marketing will provide you with a comprehensive understanding of digital technologies and principles of marketing that equip you to address sophisticated challenges in the most effective way. Our digital marketing course will provide you with knowledge and employment skills essential to a senior digital marketing role, such as digital marketing technologies, market analytics, customer insight generation and managing digital marketing campaigns. A flexible curriculum empowers you to select subjects that you are passionate about.

In our MSc Digital Marketing programme, you will embrace a broad range of digital marketing strategies, covering content marketing, website marketing, SEO marketing, social media marketing, mobile marketing, gamification, and omni-channel strategies, and contemporary tactics to keep abreast with the industrial design and practices. You will learn how to deploy advanced digital technologies to analyse and evaluate problems and respond to challenges faced by marketers in real world scenarios.

How you'll be assessed

You will be assessed through a combination of practical and theoretical methods, including examinations, presentations and assignments.

Future career prospects

Graduating from our MSc Digital Marketing programme will provide you with job opportunities in brand management, marketing communications, social media marketing and digital marketing (in job roles such as Online Community Manager, SEO Specialist and Social Media Executive).

You will also have the knowledge required to enter a wide research field related to digital marketing, and will have the opportunity to enhance your knowledge and career prospects further by undertaking research positions or a PhD programme.

Students need a 2:2 honours degree (or equivalent international qualification).