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MA Social Media and Political Communication Degree

MA Social Media and Political Communication Degree

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Using The World Wide Web Film / Video / Television Production Communication Studies

Course type

Taught

Course Summary

Overview

On this exciting and unique master’s programme you will gain advanced knowledge of how social media shape how political power is exercised in today’s turbulent world. The curriculum blends world-leading scholarly research with case study analyses of how political communication works in the real world.

The digital age has produced some of the most remarkable developments in modern history. The Arab Spring, Occupy, Brexit, the #MeToo movement, the election of Donald Trump as President of the United States, the growth of online misinformation and automated propaganda, fierce debates over online "filter bubbles" and fake news, the resurgence of the populist right and a new populist left, the growth of online hate speech, mass microtargeting of political messages via email and social media, and concerns about the growing power of social media platforms, algorithms and big data over the lives of citizens. These developments have sent shockwaves around the world.

Amid the chaos there is now an urgent debate about whether the mass use of social media is leading to new types of politics. Do social media help concentrate power in the hands of a small elite? Or do they help decentralise power and engage ordinary citizens in democratic citizenship? Do social media enable individuals and organisations to express themselves, exchange opinions and coordinate with others? Do they encourage the diffusion of propaganda, false information, incivility and hatred? How do social media shape how political beliefs are formed among mass publics?

On our innovative Social Media and Political Communication master's degree you will conduct advanced, in-depth analysis of the complex relationships between social media, political influence and power. You will weigh up the consequences for democracy by critically examining how social media shape citizens’ knowledge, participation and empowerment.

Taught by pioneering scholars who are genuine world leaders in the field, the MA Social Media and Political Communication degree is ideal if you want to build a career in advocacy, campaign management, digital engagement, political communication consultancy, journalism, government communication, policy analysis, digital advertising, marketing and public relations, or political research, to name but a few.

Alongside the Loughborough Doctoral College training programme, the modules on the MA Social Media and Political Communication also form the perfect foundation for research training during the first year of a PhD in this field funded either by Loughborough’s Online Civic Culture Centre (O3C) (led by Professor Andrew Chadwick), a School of Social Sciences and Humanities Doctoral Studentship, or an ESRC +3 Studentship.

What you'll study

Our MA Social Media and Political Communication is designed to give you a systematic and critical awareness of current issues and debates in social media and political communication studies and related disciplines.

Future career prospects

Our Social Media and Political Communication master's degree is ideal if you want to build a career in advocacy, campaign management, digital engagement, political communication consultancy, journalism, government communication, policy analysis, digital advertising, marketing and public relations, or political research, to name but a few. It is also the perfect foundation for further study toward a PhD in political communication.

Different course options

Study mode

Full time

Duration

1 year

Start date

28-SEP-20

Modules

This module will introduce you to the marketing of politics by exploring and analysing election campaigns from a contemporary as well as an historical perspective. A major focus is on appreciating and understanding the increasingly important role of advertising, public relations and market research techniques, approaches and personnel in attempts to win and maintain voter support for candidates vying for public office. This will be done through close analysis of developments in countries with some of the most high profile elections, notably the United States and United Kingdom. The US hosts a large and globally influential industry of campaign consultants and their impact both at home and abroad will be reviewed and scrutinised. Here, particular consideration will be devoted to the ethical and democratic consequences of the growing use of this kind of 'packaged politics'.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£9,300

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£19,100

Average for all Postgrad courses (per year)

£12,227

Entry requirements

A 2:1 honours degree (or equivalent international qualification) in the social sciences or humanities.

University information

Loughborough University is in the top 10 of every UK league table, has an award-winning student experience and was voted University of the Year in the Whatuni Student Choice Awards 2018. Our research has impact. We are a top 10 research-led university in England (REF 2014) and we have been awarded seven prestigious Queen’s Anniversary Prizes in recognition of our world-class excellence in areas of service and benefit to the UK – only Oxford...more