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Social Media and Political Communication MA

Social Media and Political Communication MA

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Film / Video / Television Production Communication Studies Using The World Wide Web

Course type

Taught

Course Summary

On this exciting and unique master’s programme you will gain advanced knowledge of how social media shape how political power is exercised in today’s turbulent world. The curriculum blends world-leading scholarly research with case study analyses of how political communication works in the real world. On our innovative Social Media and Political Communication master's degree you will conduct advanced, in-depth analysis of the complex relationships between social media, political influence and power. You will weigh up the consequences for democracy by critically examining how social media shape citizens’ knowledge, participation and empowerment. Taught by pioneering scholars who are genuine world leaders in the field, the MA Social Media and Political Communication degree is ideal if you want to build a career in advocacy, campaign management, digital engagement, political communication consultancy, journalism, government communication, policy analysis, digital advertising, marketing and public relations, or political research, to name but a few. Our Social Media and Political Communication master's degree is ideal if you want to build a career in advocacy, campaign management, digital engagement, political communication consultancy, journalism, government communication, policy analysis, digital advertising, marketing and public relations, or political research, to name but a few. It is also the perfect foundation for further study toward a PhD in political communication.

Employability is an important part of the curriculum across all of our MA programmes. All students (apart from those taking modules as part of their PhD) will take taught employability sessions which cover finding employment in the communication industries, finding placements, writing CVs and preparing covering letters. In the second term students take a Media Landscapes class as part of the dissertation module. In this class visiting speakers working in the media and communication sector give guest lectures to students, providing insights into the sector and the roles in which they work. This is also an excellent networking opportunity for keen students. You will have the opportunity to get involved in LSU Media, the Loughborough Students’ Union media centre, which creates a diverse range of original web, video and radio content. On successful completion of Social Media and Political Communication master's degree, you will possess a wide range of knowledge and skills.

Different course options

Full time | Loughborough University | 1 year | SEP-19

Study mode

Full time

Duration

1 year

Start date

SEP-19

Modules

This module addresses the ways in which social media platforms such as Google, Facebook, Twitter, Instagram and Snapchat are changing the ways in which political actors, citizens and journalists interact with each other, advance their goals and exercise power. It will engage with contemporary arguments and debates about the democratic implications of social media by drawing on state-of-the-art theory and research, as well as case studies of relevant contemporary events and controversies. The module will enable students to understand how social media data are used by citizens, political actors, journalists, and platforms themselves to access, distribute and coproduce content that is relevant to public affairs and opportunities for political learning, persuasion, mobilization and engagement. It will use both theory and empirical research to shed light on how social media data are enhancing and hindering citizenship and democratic politics. Students will have the opportunity to design a simulated social media campaign.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£8,950

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£18,250

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students need to have an honours degree (2:1 or above) or equivalent overseas qualification in the social sciences or humanities. Applicants with appropriate professional expertise will also be considered.

University information

Loughborough University is in the top 10 of every UK league table, has an award-winning student experience and was voted University of the Year in the Whatuni Student Choice Awards 2018. Our research has impact. We are a top 10 research-led university in England (REF 2014) and we have been awarded seven prestigious Queen’s Anniversary Prizes in recognition of our world-class excellence in areas of service and benefit to the UK – only Oxford...more